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MP’s Biscuit Video Turns UK Debt into Viral Hit

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A packed-short video by Gordon McKee — a Labour MP for Glasgow South — has taken social media by storm. In just 101 seconds, he stacks custard creams and chocolate bourbons to illustrate the UK’s debt-to-GDP ratio in a way that’s easy to grasp. The clip has so far racked up more than 3.3 million views on X. 

 

McKee’s biscuit-based demonstration shows how the UK’s debt burden has ballooned over time, using visual props to bring economic data to life — something rarely seen from MPs before. Notably, he’s the first backbencher in his party to hire a digital content creator, signaling a shift in how politicians present complex topics. 

 

This move comes as Labour Party embraces digital campaigning. Under an initiative dubbed Operation Second Term, the party is investing in training for MPs to use platforms like Instagram, TikTok and YouTube Shorts. That’s a strategic push to reach younger, more digitally engaged voters — beyond those already politically tuned-in. 

 

A few of McKee’s colleagues have already started borrowing his approach. For example, another MP, Richard Burgon, used 200 packets of pasta in a video to compare £1 billion to the average UK salary — a clip that got nearly 650,000 views. 

 

 

 

Key Takeaways

 

Creative analogies win attention – McKee’s biscuit-based video simplifies a complex topic, making the UK’s debt situation relatable to ordinary people.

 

Labour shifts communication style – The party is increasingly embracing social media and digital content, aiming to engage voters beyond traditional news sources.

 

Others follow suit – Several MPs are now using food or everyday items to illustrate economic issues, signalling a broader trend in how politics is conveyed online.

 

Adapted From 

 

https://www.theguardian.com/politics/2025/dec/05/labour-mp-gordon-mckee-video-explaining-uk-debt-biscuits-33m-views

  • Popular Post

For those can't can't find the video .........

 

10 minutes ago, BritManToo said:

For those can't can't find the video .........

 

 

Thank you britman.

2 hours ago, Bacon1 said:

For example, another MP, Richard Burgon, used 200 packets of pasta in a video to compare £1 billion to the average UK salary — a clip that got nearly 650,000 views. 


I don’t post videos, but I recommend looking this one up.

The only problem in the Scottish laddie's explanation is that in the world of fiat currencies, the custard creams and chocolate bourbons are 3D printed and un-dunkable. :coffee1:

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