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Vietnam Leads Growth in Norwegian Salmon Markets by 2025

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Photo courtesy of Vietnam News

Vietnam has emerged as the fastest-growing market for fresh Norwegian salmon in Southeast Asia by 2025, highlighting a trend towards high-quality foods as disposable incomes rise. The Norwegian Seafood Council (NSC) reported an export volume of approximately 7,500 tonnes to Vietnam by November 2025, marking a 42% increase from the previous year. This growth surpasses the regional average growth rate of 31%.

Vietnamese consumers are increasingly favoring fresh, nutritious foods, indicating a maturing market. According to Åshild Nakken, director of NSC Southeast Asia, young urban families are driving this shift by prioritizing fresh, clean-origin, and nutritionally rich foods. For many, Norwegian salmon has become a staple in daily meals, emphasizing health and safety with the trusted “Seafood from Norway” origin mark.

The demand surge is supported by expanded distribution channels, making Norwegian salmon more accessible through Japanese-style restaurants, hotels, and supermarket counters in major cities. Enhanced brand visibility, partly through the NSC's partnership with football star Erling Haaland as the “Seafood from Norway” ambassador, has strengthened market appeal in Vietnam, a nation passionate about football.

Looking forward, Nakken emphasized NSC's commitment to Vietnam, pledging ongoing investments in market research, trade support, and consumer education. These efforts aim to maintain reliable access to high-quality Norwegian seafood in Vietnam, reported Vietnam News.

Key Takeaways

  • Vietnam's growth in Norwegian salmon imports leads Southeast Asia at 42%.

  • Young urban families in Vietnam are driving the shift toward quality seafood.

  • NSC plans to invest in sustaining the market growth in Vietnam.

Click here for more Vietnam stories

image.png  Adapted by ASEAN Now from Vietnam News 2025-12-31

 

 

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