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Tomorrowland's CEO on Choosing Thailand for First Asian Launch

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WEAREONE.world (Thailand) Co., Ltd. has received approval from Thailand's Board of Investment (BOI) to host "Tomorrowland Thailand," marking the festival's first venture into Asia. Scheduled for December 11-13, 2026, the event will take place at Wisdom Valley in Pattaya and aims to attract 50,000 attendees per day. This move is expected to significantly boost the local economy and tourism industry.

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Tomorrowland, a renowned electronic music festival, chose Thailand due to its strong cultural appeal, excellent tourism services, and supportive infrastructure. CEO Bruno Vanwelsenaers noted Thailand's readiness in terms of transportation and amenities. The government's facilitation in areas like visas and taxes has also played a crucial role in making Thailand an attractive destination for the festival.

Experts predict the festival will generate over THB5.5 billion in its first year and could reach THB30 billion over five years. The initiative will also create around 1,900 jobs and elevate the Thai event management industry through the "Tomorrowland Academy" and "DJ Academy." This effort is viewed as a transformative step towards establishing Thailand as a major global festival hub.

The festival will showcase famed stages such as Mainstage and CORE, along with a new exclusive stage unique to Thailand. As excitement builds, the local and international communities anticipate a significant cultural and economic impact, reported The Nation.

Key Takeaways

  • Tomorrowland Thailand is set for December 2026 in Pattaya.

  • The festival will generate significant economic benefits and job creation.

  • Thailand aims to become a global festival hub with this major event.

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image.png  Adapted by ASEAN Now · The Nation · 27 Feb 2026


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