Blackberry App World Launches In Thailand

[sbk]

BlackBerry App World Launches in Thailand

Discover, download and enjoy a wide range of free mobile applications

Research In Motion (RIM) announced that BlackBerry App World™ is now available to BlackBerry® smartphone* customers in Thailand, bringing together a wide range of free mobile applications.

BlackBerry App World can be conveniently accessed over both Wi-Fi® and mobile phone networks in Thailand and it automatically presents customers with the relevant catalog of applications available for their BlackBerry smartphone model. Customers can now download BlackBerry App World directly to their smartphone by visiting www.blackberry.com/th/appworld or mobile.blackberry.com.

"BlackBerry App World makes it very easy for customers to discover and download new applications for their BlackBerry smartphone. We are very pleased to offer this enhanced experience to our customers in Thailand," said Gregory Wade, Managing Director, Southeast Asia, Research In Motion. "In addition to discovering new applications, customers will also enjoy the convenience of BlackBerry App World for downloading timely updates of their favourite existing apps, such as BlackBerry Messenger and Facebook for BlackBerry Smartphones."

Key Features:

� Front Page Carousel - BlackBerry App World showcases several applications on its front page carousel, making it easy for users to browse through a select number of featured applications. Featured applications vary from time to time, helping users discover new applications.

� Top Downloads - The "Top Downloads" area on BlackBerry App World lists applications that are the most downloaded.

� Categories - BlackBerry App World features a variety of application categories, including entertainment, IM and social networking, news, weather, productivity and more.

� Search/Filter - BlackBerry App World includes a keyword search with filtering capabilities.

� Reviews - Applications on BlackBerry App World can be reviewed by users and those reviews are reflected in star ratings. Users can easily access and read reviews, see screenshots and read a description of each application before they download it.

� Recommend - BlackBerry App World users can recommend applications to other people through email, PIN, SMS message or BlackBerry® Messenger.

� Application Storage - BlackBerry App World includes a folder called My World, which keeps track of applications the user has downloaded. It is a personal storage space that allows users to uninstall and re-install applications.

� Application Archiving: users can archive applications to a microSD card or built-in storage memory on their BlackBerry smartphone.

� Update Notifications: Users are notified of updates to applications they've downloaded on BlackBerry App World.

� BlackBerry App World is also accessible from a user's desktop computer at www.blackberry.com/appworld.

-- The Nation 2010/04/10

[newsfooter][/newsfooter]