Thai airways promotion

[fester]

THAI promotion aims to lift revenue

(Bangkok Post Feb 24, 2003)

Thai Airways International will stage a ``buy one, get one free'' promotion for first- and business-class passengers on international flights from March 1 to Oct 31.

President Kanok Abhiradee said the promotion was intended to enhance revenue for the national carrier in the coming low season.

With two new aircraft adding to expenses, THAI is seeking to increase the number of passengers and make maximum use of seat capacity.

Currently, the airline's load factor in economy class averages 80%, compared with just 45-47% in first and business classes. THAI aims to lift the latter to 65%, which could increase revenue by up to 25%.

The promotion will apply to first-class tickets for all international routes, but some routes within Asia, as well as Los Angeles, will be excluded from the business-class promotion.