EU bans claim that water can prevent dehydration

EU officials concluded that, following a three-year investigation, there was no evidence to prove the previously undisputed fact. Producers of bottled water are now forbidden by law from making the claim and will face a two-year jail sentence if they defy the edict, which comes into force in the UK next month. Last night, critics claimed the EU was at odds with both science and common sense. Conservative MEP Roger Helmer said: “This is stupidity writ large.

http://www.telegraph.co.uk/news/worldnews/europe/eu/8897662/EU-bans-claim-that-water-can-prevent-dehydration.html

the usual anglo rainbow press journàsslist twist of facts. the EU forbade a company that produces and markets bottled water to claim that especially their bottled water prevents dehydration. besides, there was no three-year "investigation" but a three year lasting legal procedure in line with attempts to stop companies bullshitting EU citizens with false and/or misleading marketing slogans.

next rubbish anti-EU claim!

This is the quote from the Telegraph (which is not usually one of the stupider rags)

"German professors Dr Andreas Hahn and Dr Moritz Hagenmeyer, who advise food manufacturers on how to advertise their products, asked the European Commission if the claim could be made on labels."

No mention of a particular brand.

in my [not so] humble opinion the claim "water consumption can help prevent dehydration" is nothing but a stupid marketing claim meant to bullshit potential consumers.

having said so, i admit that there is a bunch of highly paid EU nitwits in Brussels who do nothing else than poke their noses and perhaps other orifices to come up with utmost ridiculous regulations such as "maximum gradient of imported bananas" or "min/max length and min/max diameter of an EU certified condom".

The banana is an interesting example and perhaps shows that even with the procrastination of the EU tecnocrats, they can end up having very little impact on the world market.

The banana wars which have basically seen the smaller states losing out to the larger S/C American producers (mostly mass producers) have been the subject of many a piece of negotiation and legislation:

Banana Wars

Banana Wars 2

So the EU probably spends many an expensive hour designating colour, length, size of bunch or whatever. But in actual fact lack the power to choose their suppliers.

I did a trip on a Fyffes/United Brands banana boat around Central America. Apart from the fact that the Old Man was a loon and we kept having scavenge fires every few days it was really good fun.

I did a trip on a Fyffes/United Brands banana boat around Central America. Apart from the fact that the Old Man was a loon and we kept having scavenge fires every few days it was really good fun.

I did the same once. I never saw so many tarantulas in all my life.

I did a trip on a Fyffes/United Brands banana boat around Central America. Apart from the fact that the Old Man was a loon and we kept having scavenge fires every few days it was really good fun.

I did the same once. I never saw so many tarantulas in all my life.

We loaded them pre-packed in boxes. They'd already been washed and de-tarantulad before we saw them. Chiquita!

I did a trip on a Fyffes/United Brands banana boat around Central America. Apart from the fact that the Old Man was a loon and we kept having scavenge fires every few days it was really good fun.

I did the same once. I never saw so many tarantulas in all my life.

We loaded them pre-packed in boxes. They'd already been washed and de-tarantulad before we saw them. Chiquita!

Oh how I laughed. I can well imagine trying to herd tarantulas into boxes, and looking after them during the voyage. "Defrost a couple more maggots in the microwave for the tarantulas. WHat's this in my rice pudiding?"

When our friends are on holiday, we have to find humour wherever it lies, unintentionally dropped by our neighbours.

SC