New Aussie Pie Shop - Jomtien - Delishimo!

[NickJ]

I heard the rent there is 60k a month. A death warrnt for pretty much any non franchise restaurant. Add on electric and staff and food costs.......thats a lot of pies to sell to keep afloat......Hope Im wrong.

[Jingthing]

I heard the rent there is 60k a month. A death warrnt for pretty much any non franchise restaurant. Add on electric and staff and food costs.......thats a lot of pies to sell to keep afloat......Hope Im wrong.

Could float some of that PIE shop debt in some SOUP.

[Jingthing]

OK, the soup thing maybe too much work and off message.

How about just copy what this obviously successful Aussie pie shop in L.A. is doing?

http://www.yelp.com/biz/garlos-aussie-pie-shop-los-angeles-7

Offer sets with pie and salad OR pie with a generous portion of a mix of mash potatoes and mushy peas topped with gravy?

In other words -- A FULL MEAL that you are invited to order there, sit down, and get a drink too.

Just pie is not a full meal and that place is set up as a SIT DOWN RESTAURANT, not a snack shop.

There will always be take out orders but to pay that rent you need LOTS of sit downs.

[tropo]

I heard the rent there is 60k a month. A death warrnt for pretty much any non franchise restaurant. Add on electric and staff and food costs.......thats a lot of pies to sell to keep afloat......Hope Im wrong.

"No more pies for you!!"... in February.

Eat as many pies as you can and freeze some too while you can.

[Jingthing]

I think the pies are pretty good, BTW. Yes, I've had better but not in Thailand. As I expected, they are not "health food" style pies. I don't know how Aussie pie fanatics would react to them, but I think for the more general market, their product is good enough to have a chance in this market at their prices, but like I said ... I don't see the viability there unless a good volume sit down and have a full meal with drinks. Another possible growth area aside from customer's pants sizes is, yes, an organized aggressive DELIVERY business.

Correct me if I'm wrong, but don't they close at 8 P.M.? That doesn't make any sense to me in the middle of a NIGHTLIFE DISTRICT! Don't many people like pies as late night bar related snacks? Also if they pursue full meal deals, people want to eat dinners later than 8 P.M.

[KittenKong]

Offer sets with pie and salad OR pie with a generous portion of a mix of mash potatoes and mushy peas topped with gravy?

In other words -- A FULL MEAL that you are invited to order there, sit down, and get a drink too.

That's quite similar to how many places in Soi Buakow area serve pies: with peas and chips/mash. Prices anywhere from 99B to 175B. I would certainly be more inclined to eat that than a pie on its own.

[maccraw]

Tried the chicken Mornay pie earlier today---splendid. Am saving a beef pie for later

This is first class pastry and very full content pie making.

Glad for the advice ,thanks.

[Jingthing]

I think they already probably have chips on offer separately. Keep in mind the style is different than the U.K. pies and that is a brand distinction which might support what most people seem to perceive as a high price.

[Gsxrnz]

Here's a menu for you to drool over. There appear to be a number of items missing, so I guess it's a work in progress for the owner.

It's unpriced (not that I care about price when it comes to my stomach), but I just bought a Pepper Steak, two Sausage Rolls, and a Pastie for 490 Baht take home.....the pepper steak and a sausage roll didn't make it all the way home - stopped for a coffee at the bar and just had to delve under the bike seat.

Some comments:

The sausage roll was a little below par as the meat paste hadn't fully set, but I just checked the other one and it seems OK, so may be a batch thing,

The pepper steak was good. On a Kiwi scale of 10 being award winning, 5 being what you'd expect at a non specialist pie shop, and 3 being what you'd get at the supermarket back home, I give this one a solid 7.9

The pastie and other sausage roll are on death row (my fridge) awaiting death by toaster oven when I return from my meanderings tonight.

Somebody asked about eating these pies cold - yes, no problem. They are real pies and nothing better than a cold pie and coffee the morning after to shake off that hangover. OK, Americans and other non native English speakers may not understand that concept, but the rest of us do. (Note: that was purely a joke and has more to do with the culinary differences that Brits, Aussies, and Kiwis have compared to others. I mean, I don't and probably never will understand the Pumpkin Pie thing, I mean, what's that all about?.)

Somebody also asked about the freshness - they seem to keep minimal stock in the pie warmer and are baking during the day. I wanted a potato top but they were just being baked. Everything I've bought has been fresh thus far, they seem to know what they are doing and I doubt they (the pies) live for long in the pie warmer.

Hey Americans - Aussies and Kiwis call these things "pie warmers" by default, regardless of what's being kept warm in them. That's how important these culinary delights are to our culture . What do Americans call them?

The temperature of the pie warmer is perfect so that it can be eaten straight away without burning the roof of your mouth (doesn't that bring back memories of circa 1972 all you Kiwis and Aussies!!!)

If his rent is 60k Baht as someone has suggested, then I reckon he'll do OK. I've been in business for many years and expect he'll want to be making circa 100-120% GP on the products on average. His operating expenses including rent but excluding Interest, Depreciation and Tax will be circa 170k. If he achieves 100%GP, and assuming the average unit retail sale price is 130B, then he has to move 2,615 units per month to break even.

That's 87 units per day, sales of 10,440 Baht per day, or 314k per month. And those are probably pessimistic calculations. I reckon he's on to a winner, especially if he gets a bigger market by chilling and sending to other outlets or to places further away.

Anyway, I just remembered that sausage roll in the fridge and decided to expedite it's sentence.

EDIT: I forgot to add that they are now taking the pies out of the foil themselves, so that removes that little problem for some that have had difficulty.

Edit Edit: Can you guys tell the owner when you go there that there's a Kiwi giving him great advertising on TV and that he might want to up his "complimentary" budget for when I go and see him. The bugger's always been absent when I go there. Thanks

[Jingthing]

OK, thanks I stand corrected about eating them cold. I like pizza with the right kind of crust cold. Their crust I just couldn't imagine that it would be good cold.

Your rating level is interesting, that you rated so high. I'm not really surprised. I don't have enough experience with Aussie pies to have such an informed opinion. But I definitely agree there are good signs that they know what they're doing.

The great news for them here is that the word is getting out and people who have any interest in trying the new pie in town will probably try it. So a great chance to convert a lot of people into regulars.

[Gsxrnz]

OK, thanks I stand corrected about eating them cold. I like pizza with the right kind of crust cold. Their crust I just couldn't imagine that it would be good cold.

Your rating level is interesting, that you rated so high. I'm not really surprised. I don't have enough experience with Aussie pies to have such an informed opinion. But I definitely agree there are good signs that they know what they're doing.

The great news for them here is that the word is getting out and people who have any interest in trying the new pie in town will probably try it. So a great chance to convert a lot of people into regulars.

JT, 7.9 is probably just above "averagely good" in a NZ speak. It's a long road from there to a 10.

If I went to my favourite (closest) pie shop back home, I might give them an 8.5

But if you go to some of the award winning bakeries, they might have a few10's in their menu selection that just can't be beaten. But they'll also have some that are an 8.

Bu at the same time, even the chilled crap at the supermarket back home that rates a 3, would rate a 5 or 6 in Thailand.

[KittenKong]

Here's a menu for you to drool over. There appear to be a number of items missing, so I guess it's a work in progress for the owner.

It's unpriced (not that I care about price when it comes to my stomach), but I just bought a Pepper Steak, two Sausage Rolls, and a Pastie for 490 Baht take home.....

Hmmm. If I left home with a view to spending 500B on one day's food I would be more likely to end up at the Hilton for lunch than back home with a couple of pies and a pasty.

Still, your money and your choice and I'm glad you enjoyed it.

[Jingthing]

Here's a menu for you to drool over. There appear to be a number of items missing, so I guess it's a work in progress for the owner.

It's unpriced (not that I care about price when it comes to my stomach), but I just bought a Pepper Steak, two Sausage Rolls, and a Pastie for 490 Baht take home.....

Hmmm. If I left home with a view to spending 500B on one day's food I would be more likely to end up at the Hilton for lunch than back home with a couple of pies and a pasty.

Still, your money and your choice and I'm glad you enjoyed it.

KK I think the whole world knows about your love affair with the Hilton buffet by now!

[tropo]

OK, thanks I stand corrected about eating them cold. I like pizza with the right kind of crust cold. Their crust I just couldn't imagine that it would be good cold.

Your rating level is interesting, that you rated so high. I'm not really surprised. I don't have enough experience with Aussie pies to have such an informed opinion. But I definitely agree there are good signs that they know what they're doing.

The great news for them here is that the word is getting out and people who have any interest in trying the new pie in town will probably try it. So a great chance to convert a lot of people into regulars.

JT, 7.9 is probably just above "averagely good" in a NZ speak. It's a long road from there to a 10.

If I went to my favourite (closest) pie shop back home, I might give them an 8.5

But if you go to some of the award winning bakeries, they might have a few10's in their menu selection that just can't be beaten. But they'll also have some that are an 8.

Bu at the same time, even the chilled crap at the supermarket back home that rates a 3, would rate a 5 or 6 in Thailand.

What would you consider the next best pies available in Pattaya?... to help out the punters looking for more of a bargain perhaps. Have you tried all the frozen ones available in Pattaya supermarkets?

[balo]

The owner of the pie shop must be thrilled now , lots of free advertisement in this thread. More than 7000 views must be good for business.

[Tolley]

At 60k rent thou I reckon he will struggle unless he branches out and starts selling to other outlets or even cater for parties perhaps?

I like the idea of the pie with mash and peas as a meal.

That is a good idea.

[rws85]

Tried the chicken Mornay pie earlier today---splendid. Am saving a beef pie for later

This is first class pastry and very full content pie making.

Glad for the advice ,thanks.

I also thought the chicken mornay tasted nice but if you try the beef I recommend the chunky beef over the minced beef, seemed to have more flavour.

[rws85]

What would you consider the next best pies available in Pattaya?... to help out the punters looking for more of a bargain perhaps. Have you tried all the frozen ones available in Pattaya supermarkets?

All other pies I have tried in Pattaya have been ordinary and I wouldn't hurry back for a second one let alone recommend them to anyone.

The closest I come to a decent pie was near the temple in Hat Yai at a small restaurant that I can't remember the exact name of but the spelling looked like banana but was a Thai word.