Use Of Font (in Thai) To Add Meaning.....

[Cuban]

Best if I open with the example that springs to mind; in a food (coupon) court area such as those found at any Big C for example, there are various sections selling different types of food. The section that sells what Thais call Chinese Style cooking/food, like "Khao Ka Mu" - big pan of pig leg cooked with aniseed etc. served on rice with green leaves and a boiled egg, has the sign written above the serving counter displayed in a stylized font. Something like this font: Yao Wa Ratas I think I was told the words said "Chinese Food" or something similar.

My Question is this, do Thais consider that the style of those words in that particular font add the feeling/idea/style of something Chinese?

I have tried to extract this idea from a few Thais, however the expression "Chicken talk to Duck" springs to mind.

On a similar thread I have noticed that things with a royal connection are often written in what I can only assume is a Royal Font, this is the nearest I can easily find: JS Obsawardas. Any restriction on it's use? Is is considered poor taste to use such fonts in the wrong place, on a menu for example? I don't have an application in mind - just want to understand a little deeper.

Thanks all.

[meadish_sweetball]

The section that sells what Thais call Chinese Style cooking/food, like "Khao Ka Mu" - big pan of pig leg cooked with aniseed etc. served on rice with green leaves and a boiled egg, has the sign written above the serving counter displayed in a stylized font. Something like this font: Yao Wa Ratas I think I was told the words said "Chinese Food" or something similar.

My Question is this, do Thais consider that the style of those words in that particular font add the feeling/idea/style of something Chinese?

I have tried to extract this idea from a few Thais, however the expression "Chicken talk to Duck" springs to mind.

Yes, the font is used to suggest something with Chinese connotations.

On a similar thread I have noticed that things with a royal connection are often written in what I can only assume is a Royal Font, this is the nearest I can easily find: JS Obsawardas. Any restriction on it's use? Is is considered poor taste to use such fonts in the wrong place, on a menu for example? I don't have an application in mind - just want to understand a little deeper.

I have seen it used on diplomas and similar documents. Unable to confirm if it is exclusively used in connection with royalty; my hunch is that it is a bit broader though. Generally speaking, I think I would use fonts resembling the standard on a menu, to ensure maximum readability.