A businessman was hospitalised after failing to regain consciousness following a nose surgery procedure costing 480,000 baht at a well-known cosmetic clinic in Bangkok, with medical bills reportedly now exceeding 2 million baht. The case has drawn public attention after relatives sought help from a consumer advocacy page while questioning the clinic’s responsibility. The patient still remains unconscious nearly a week after the operation.
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The incident surfaced on 9 March when the Facebook page “Anuwat Jat Hai” posted an image showing the patient lying in a hospital bed. According to the post, the businessman underwent rhinoplasty at a prominent cosmetic surgery clinic in central Bangkok that reportedly uses celebrities as brand ambassadors. The procedure involved general anaesthesia and cost more than 480,000 baht.
Family members said the patient did not regain consciousness after the surgery and was transferred to hospital for treatment. They reported that medical expenses had already exceeded 2 million baht while the patient remained under care. Relatives also claimed they contacted the clinic regarding responsibility for the costs but were told the matter would need to be discussed internally before any response could be given.
Picture courtesy of Daily News
The family said the hospital required them to sign daily acknowledgements accepting responsibility for ongoing treatment costs. Distressed by the situation, they approached the consumer advocacy group “Saimai Tong Rod” to seek assistance and public attention. The case quickly circulated online, prompting questions about whether the surgery had gone wrong.
However, a different explanation later emerged from a medical professional. Dr Surawej Numhom, a plastic surgeon at Ramathibodi Hospital, posted on Facebook that he had received information directly from the patient’s attending physician. According to the doctor, the surgery itself had been completed successfully without complications.
Dr Surawej said the patient experienced a rare reaction known as Malignant Hyperthermia during general anaesthesia. The condition is an uncommon but potentially dangerous reaction to certain anaesthetic drugs and requires close monitoring and emergency management. He stated that the anaesthesiologist successfully managed the situation and that the patient had initially regained consciousness.
The surgeon also urged the public not to jump to conclusions based on early reports. He noted that some online posts could lead readers to believe the case involved a surgical error when the issue was actually a rare medical complication.
Daily News reported that further clarification from the clinic and the treating medical team is expected. Observers say the case highlights the potential risks associated with cosmetic surgery and the importance of clear communication between clinics, patients and families when complications arise.
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Adapted by ASEAN Now Dailynews 10 Mar 2026
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