Buppesannivas popularity draws viewers to Bangkok book fair

By The Nation

 

Photo: Tanachai Pramarnpanich

 

Reprints of the first Thai textbook “Jindamanee” today sell like hotcakes at the 46th National Book Fair and 16th Bangkok International Book Fair 2018 held at Queen Sirikit Convention Centre.

 

Four hundreds copies were sold out at the Culture Ministry booth.

 

 

The craze reflects the popularity of TV soap “Buppesannivas” (“The Love Destiny”) which features this textbook in its programme. The TV drama is set in the period of King Narai (1656 to 1688) -– the most famous Ayutthaya king – who ruled over three centuries ago.

 

 

Her Royal Highness Princess Maha Chakri Sirindhorn presides over the book fair in the morning and has donated her self-penned book to the huge book-shaped donation box carrying the title “Jindamanee”.

 

Organised by the Publishers and Booksellers Association of Thailand (PUBAT), the fair aims to encourage Thais to read more. Running through April 8, the event features over 400 publishing houses from 16 countries at nearly 1,000 booths. Fair highlights include plenty of book launches, hi-tech multimedia e-books presentations and graphic design exhibitions.

 

 

 One of the fair’s crowd-pleasers is the launch of a new stamp collection portraying the portrait of His Majesty King Maha Vajiralongkorn. Another draw is the “Read Again” exhibition featuring historical books in both Thai and English that reflect the development of a reading culture in Thailand and the world.

 

 

Hi-tech e-books and animations are given their due at the Taiwan Pavilion, which was selected as this year’s “Guest of Honour”. At the “CCC: Creative Comic Creation” exhibition, readers explore new 3D comics created by an AR (augmented reality) programme.

 

 

 

 

Source: http://www.nationmultimedia.com/detail/national/30342031

 

-- © Copyright The Nation 2018-03-30

 

For anyone who's interested, I looked it up and Jimdamanee apparently means medicinal herb, so this must've been some medical treatise on the use of medicinal herbs. You would've thought this basic info. would've been included in the report.