Angela Ahrendts calls Thailand’s first Apple store ‘the fullest expression of everything that Apple’s doing’

Michael Steeber

 

Ahead of the grand opening of Apple’s first retail location in Thailand this Saturday, November 10th, a new interview has shed more light on Apple’s thinking and goals for the project. Following last week’s special event at The Brooklyn Academy of Music, Thai YouTuber Ceemeagain Chatpawee sat down with retail SVP Angela Ahrendts in Williamsburg to learn more about Apple Iconsiam.

 

Overlooking the Chao Phraya River in Bangkok, Apple’s space in the new Iconsiam mall was carefully selected. The location makes a statement — both visually and strategically — about the future of Apple retail. Ahrendts noted:

 

I hope that every Apple fan comes to Apple Iconsiam because it will be the fullest expression of everything that Apple’s doing. It’ll be the only place in Thailand that you can come to a Today at Apple session.

 

Designed by architects Foster + Partners in collaboration with Jony Ive, the physical building represents a significant investment in Thailand. 

 

Full story: https://9to5mac.com/2018/11/06/angela-ahrendts-calls-thailands-first-apple-store-the-fullest-expression-of-everything-that-apples-doing/

 

-- 9TO5Mac 2018-11-07

6 hours ago, webfact said:

I hope that every Apple fan comes to Apple Iconsiam because it will be the fullest expression of everything that Apple’s doing.

They probably removed the door or something equally useful.

Just purchased an iPhone XR in the Thai online store … but they will not sell the extended AppleCare warranty to iPhones bought in Thailand … I wonder if the new physical store in BKK might change this … or do they just think all those living in Thailand are too careless?

9 hours ago, csmith said:

but they will not sell the extended AppleCare warranty to iPhones bought in Thailand

"...it will be the fullest expression of everything that Apple’s doing. ..."

 

And therein lays your answer!  AKA hypocrisy.  

Have the same problem with my new Xs Max. Is there an alternative insurance plan available?

 

Been to a few Apple stores in Melbourne even Glendale LA I think that's that name and 2 story as a building nice, the Isconsaim about the only claim to any fame is the ceiling height......its just a run off the mill Apple store...