Phuket’s surging MICE market valued at Bt10.9-bn, says consultancy firm

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Phuket’s surging MICE market valued at Bt10.9-bn, says consultancy firm

By The Nation

 

 

Phuket’s increasingly prolific MICE market nearly doubled in year-on-year growth in 2017, a global hospitality consultancy firm says.
 

As revenue for the Meetings, Incentives, Conventions and Exhibitions tourism segment skyrocketed from Bt5.9 billion to a record-high Bt10.9 billion, the key metric that reflects the economic impact is the average spend of Bt13,000 per person.

 

Looking at the size of the market, a report from consulting group C9 Hotelworks Phuket MICE Market Update, reported that for the full year, the island hosted 660 events with close to 60,000 participants. 

 

With overseas demand becoming increasingly prolific throughout Thailand, the Top 3 international geographic source markets are Singapore, Mainland China and India.

 

Another key feeder of business is Indian weddings, which is attracting high-spending events from the subcontinent. Over the last month the island attracted two luxury weddings, with spending for each eclipsing Bt320 million. One key catalyst that is expected to see this market grow is the uptick is introduction of direct flights by GoAir between the resort destination and Mumbai, New Delhi and Bengaluru.

 

One niche that Phuket has commanded a best in class reputation and sustainable upward trajectory is in large sports events. This year the Laguna Phuket Marathon attracted over 8,000 participants while garnering considerable international visitors. Other marquee events include the Laguna Phuket Triathlon and Thailand Yacht Show and Rendezvous.

 

Commenting on the importance of the meeting and incentive segment to island tourism, C9’s Managing Director Bill Barnett said: “Phuket has been successful in attracting high-yielding MICE business on substantially less volume than Thailand’s leading event destinations of Bangkok, Chiang Mai and Pattaya. The expansion of the gateway airport has added to the attractiveness by inducing broader demand.

 

“Despite the absence of a convention center, recent notable additions includes the new 1,000 seat Grand West Sands Resort venue which is being managed by Hong Kong’s Langham Hospitality Group. In the longer term, Central’s planned 10,000 square meter MICE facility in the heart of Phuket is expected to start development within two years, and will result in a coming of age for an already dynamic storyline of growth.”

 

Source: http://www.nationmultimedia.com/detail/Tourism/30361287

 

-- © Copyright The Nation 2018-12-28

[bluesofa]

Just which mice are we on about?

 

[Grusa]

No comment.

[Mavideol]

real or fake news?? what this has to do with anything??? it pertains to 2016-2017

[xylophone]

On 12/28/2018 at 3:46 PM, bluesofa said:

Just which mice are we on about?

 

Stopped at the Caltex gas station yesterday to fill up the car and noticed at least 6 rats "playing around" by a fence just a couple of metres away and pointed them out to the attendant who simply said, "mouse"..........maybe guys like him helped with the statistics!

[NamKangMan]

On 12/30/2018 at 6:32 PM, xylophone said:

Stopped at the Caltex gas station yesterday to fill up the car and noticed at least 6 rats "playing around" by a fence just a couple of metres away and pointed them out to the attendant who simply said, "mouse"..........maybe guys like him helped with the statistics!

 

You should not confuse a "RAT" with "MICE."

 

RAT = Real Authentic Tourism.

 

MICE = Mystery In Chinese Economics.

 

                     ????