How Apple became a headline act for journalists at work and play

[rooster59]

How Apple became a headline act for journalists at work and play

By Asina Pornwasin  
The Nation Weekend 

 

 

FOR Apple fans, the iPhone XS, the new MacBook Air and AirPods 2 can come together to help them get the most out of their work-life integration features.

 

After having gained experience with these three devices for a period of time, I have found that they are helping to me to create a lot of professional content in any format, including voice recording, video and photos. And they help to enhance the lifestyle experience as well. 

 

In daily working life, the iPhone XS is not just a device for a phone call or email checking. It is crucial for a journalist's job, with the device being both a voice recorder and a camera capable of taking high-resolution photos suitable for use as the main picture in a lead story on a broadsheet newspaper. This is thanks to the dual-camera system, smart HDR, adjustable depth of field, and enhanced portrait mode selfies. 

 

The iPhone XS comes with a 5.8-inch super retina custom OLED display with all-screen design. The OLED panels allow for an HDR display with the industry's best colour accuracy, true blacks, and remarkable brightness and contrast. They are the sharpest displays, with the highest pixel density, on any Apple device.

 

When needed, the device can be turned into a video camera for Facebook Live sessions with high-definition quality. And sometimes, it helps out when recording videos at press events – again, with high quality.

 

The iPhone XS shoots the highest-quality video of any smartphone and it comes with better low-light performance and extended dynamic range in videos of up to 30 frames per second. It also has stereo recording and stereo playback with wider sound separation. It also entertains us with the good quality selfies it lets you take of you and your journalist friends when meeting at press conferences and interview sessions.

 

The advanced Face ID makes the personal security side simple. It is easy to unlock the iPhone and log into the apps, and pay for things with convenience.

 

With 512 gigabytes of storage, the device enables me to shoot HD photos and video for use on the newspaper and the website without having to worry about storage space.

 

The 13-inch new MacBook Air comes with an 8-generation Intel Core i5 processor in a beautiful gold colour, and facilitates my routine content creation for work with ease and speed.

 

I really love the thinner and lighter feel of the MacBook Air and its design is very suitable for journalists' routine tasks that require it to be carried to many places within a single day. Meanwhile, its battery lasts up to 12 hours, and confirms that MacBook Air is the best companion device for all-day use. This can facilitate me to sit down and write a news story anywhere, anytime – without the need to sit in a coffee shop to keep the machine plugged in.

 

With the Touch ID feature, it helps me to access any Web application instantly. Its 1.6GHz dual-core processor with turbo boost of up to 3.6GHz lets me type a news story as smoothly as my thoughts come out. Its storage capacity of 128 gigabytes lets me keep a lot of media content without having to worry about carrying an external hard disk on work trips abroad.

 

Another thing I love is that MacBook Air comes with the Thunderbolt 3, which combines ultra-high bandwidth with the ultra-versatility of the USB-C industry standard to create one revved-up universal port. MacBook Air has two of them. Thunderbolt 3 is reversible, so no matter how I plug it in, it is always the right side up.

 

One more feature that I like is the Messages function. Since I usually exchange text messages with sources and PR, I can send and receive text messages on MacBook Air as well. All the messages that appear on iPhone appear on the Mac too, so all conversations are always up to date.

 

The AirPods are not just earphones. They are the best facilitator for work and life activities over a long day. I can even use them as a wireless microphone when doing video interviews with sources. They are very easy to use. I can record video at a suitable distance form the subject and use the iPhone XS as video camera, without worrying about the sound quality. This feature I really appreciate. 

 

AirPods can go seamlessly with iPhone XS, iPhone XR, MacBook Air, and the Apple Watch 4 – and that means work and life activities go together smoothly. I can wear AirPods connected to the iPhoneXR to listen to a voice recording while typing a news story on MacBook Air. Once a phone call comes in, I can switch the AirPods to connect with iPhoneXS to pick up the call instantly and then switch back after call ends. 

 

AirPods are really useful when I am driving. Calling in shown on the Apple Watch 4, so I can pick up that call instantly, even while the iPhoneXS is still in the bag. 

 

Last but not least, I really love the Fine AirPods application that helps me to not miss either one of AirPods. If I dropped the AirPods in the room in my house, I can find them instantly by getting each side of AirPods ringing and then go to where they are instantly.

 

Source: http://www.nationmultimedia.com/detail/Startup_and_IT/30370753

 

-- © Copyright The Nation 2019-06-09

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[bluesofa]

Interesting, the length of the text in this advertorial. I think it's probably three times longer than most of the news articles.

[Yme]

At least some trees will soon be saved.
 

Will rely on the beat-up headlines and mailing list from TV to generate any traffic when it goes online only.