Commerce Ministry Launches Measures to Boost Rice Exports

[webfact]

 

By: Paphamon Arayasukawat

   

BANGKOK (NNT) - The Commerce Ministry has launched measures to increase rice exports to 6 million tons this year, valued at around 150 billion baht, with Indonesia, China, Bangladesh and Iraq set to be the main markets under government-to-government (G2G) deals.

 

Commerce Minister Jurin Laksanawisit said G2G deals and a campaign to make Thai rice more recognizable around the world will spearhead efforts to increase the export volume from last year’s 5.7 million tons.

 

He said the ministry is working with the Thai Rice Exporters Association to promote Thai rice under the "Think Rice, Think Thailand" campaign, adding that Thailand successfully made Thai rice become better known in Canada, increasing its exports to the country by 21% to 120,000 tons last year.

 

Mr Jurin said one of the distinctive characteristics of Thai rice is its very low sugar content. This would make it the preferred choice among Canadians as 28% of the Canadian population has high blood sugar levels.

 

 

-- © Copyright NNT 2021-03-26

 

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[Cake Monster]

4 hours ago, webfact said:

Thai Rice Exporters Association to promote Thai rice under the "Think Rice, Think Thailand" campaign,

This has been one of the major issues for the Export of Rice from Thailand.

When buyers think Rice and Thailand, this is what they think.

The quality is not as good as it has been in previous Years, and it is overpriced by some 15% or more compared with the alternatives from Vietnam, Cambodia, India Etc.

[hotchilli]

1 hour ago, Cake Monster said:

This has been one of the major issues for the Export of Rice from Thailand.

When buyers think Rice and Thailand, this is what they think.

The quality is not as good as it has been in previous Years, and it is overpriced by some 15% or more compared with the alternatives from Vietnam, Cambodia, India Etc.

Quality of Thai rice has dropped over the last decade... now very poor.

Rows upon row of second rate rice in my local stores/shopping centre... yet not one from overseas.

No choice for consumers, but Thai or nothing..

[WHansen]

A week ago rice farmers were asked not to plant a second crop due to expected water shortages.

 

 

[lujanit]

Only a significant devaluation of the baht is going to help exports.