Vietnam projected to become region’s 2nd biggest e-commerce market

Delivery workers for e-commerce platforms Shopee (orange) and Lazada (blue) wait for customers on Cao Ba Quat Road in HCMC’s District 1, Nov. 16, 2021. Photo by VnExpress/Vien Thong

Vietnam’s e-commerce market, currently the fourth largest in Southeast Asia, is likely to surpass Malaysia and Thailand to go second behind Indonesia, foreign companies and analysts say.

In early November, e-commerce platform Tiki said it had raised a further $258 million from foreign investors, including AIA and Mirae Asset.

The country’s e-commerce market is currently worth $13 billion a year, and would increase to $39 billion by 2025 when it would be in second place, a recent report by Google, Temasek and Bain & Co report titled ‘e-Economy SEA 2021,’ said.

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