TAT showcases digital transformation of Thai tourism at Global Tourism Forum 2022

[webfact]

TAT showcases digital transformation of Thai tourism at Global Tourism Forum 2022

Showcasing Thailand’s innovation approach on digital tourism that aims to benefit both tourism businesses and tourists.

 

 

TAT Newsroom

 

Dubai – The Tourism Authority of Thailand (TAT) presented Thailand’s innovation approach on digital tourism in line with key strategies under the ‘Visit Thailand Year 2022: Amazing New Chapters’ tourism campaign at the Global Tourism Forum (GTF) 2022: Dubai Blockchain for Travel, which was held 27 March.

 

Mr. Nithee Seeprae, TAT Deputy Governor for Digitalisation, Research, and Development, highlighted Thailand’s readiness on digital tourism during the GTF 2022’s session 5 on Blockchain Technology a Bridge to Smart Tourism. Also sharing knowledge at the session were Ms. Sumaira Isaacs, CEO of the World Tourism Forum Institute, and Ms. Angela Gerekou, President, Greek National Tourism Organisation, with Ms. Neslihan Gündeş, Director of Partnerships and Board Affairs, World Tourism Forum Institute, as the session’s moderator.

 

Mr. Nithee said as the world exited the COVID-19 pandemic, TAT launched the ‘Visit Thailand Year 2022: Amazing New Chapters’ tourism campaign with the aim to revitalise and transform Thai tourism towards stronger and sustainable, more responsible, more digital, and more inclusive tourism growth in response to the growing trend under the new normal.

 

“There is opportunity in every crisis. The Coronavirus pandemic hit Thai tourism particularly hard, but it has also brought unprecedented digital transformation that now plays a pivotal role in accelerating the country’s tourism ecosystem to quality and sustainability. As such, TAT is adopting ‘smart tourism’ in our strategy aimed at elevating Thai tourism’s competitiveness, while promoting Thailand as a remote workers friendly destination among tech savvy travellers and digital nomads,” Mr. Nithee said.

TAT’s innovation approach on digital tourism is based on 3 key factors.

 

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Firstly, TAT is placing emphasis on domestic Thai tourists by sharing knowledge and building trust on the readiness of Thailand’s digital tourism. A ‘Durian Farm Virtual Tour’ platform was recently launched to allow tourists to visit a farm in the virtual world and purchase real fruit to be delivered to them. Similar projects are underway to create personalised experiences in the Metaverse virtual world and pave the way for the utilisation of cryptocurrency. In addition, TAT is looking at utilising a Non-fungible Token (NFT) to promote Thai tourism through digital art  starting with local wisdom products; such as, paintings, graphics, videos, and music.

 

Secondly, still focusing on creating greater awareness on Thailand’s digital tourism among domestic Thai tourists, TAT has initiated a “Thailand Holideals” project on holideals.tourismthailand.org, offering special tourism packages, privileges, and tour promotions from tourism businesses up and down the country that can be purchased using a digital token, thus making it the first time in Thailand that a digital token can be used for tourism products and services.

 

Thirdly, TAT is promoting Thailand as a remote workers friendly destination by placing emphasis on a new generation of international travellers, including the digital native, Gen Z, and digital nomads. This is in response to a growing trend in light of the Coronavirus pandemic whereby people work remotely and enjoy a vacation. This group of travellers are moving to cryptocurrency payments, and among several projects underway, a TAT NFT will be introduced to enhance the international awareness of local Thai arts and crafts.

 

About GTF 2022

The Global Tourism Forum (GTF), the World Tourism Forum Institute (WTFI)’s premier flagship, is an international collaboration platform focused on addressing the challenges for the travel industry. Through this event, the WTFI aims to be at the forefront of this revolution by presenting new options to a new generation of travellers with an alternative way to purchase travel and all opportunities with blockchain revolution. Several high-profile speakers and influencers will be attending the event from both the ecosystems, including Mr. François Hollande, former President of France, Mr. Taleb Rifai, Secretary-General of the World Tourism Forum Institute and former Secretary-General of the UNWTO, and Mr. Michael Gebert, Chairman of the European Blockchain Association. For more information, visit: https://www.globaltourismforum.org/dubai-blockchain-for-travel/.

 

Source: https://www.tatnews.org/2022/03/tat-showcases-digital-transformation-of-thai-tourism-at-global-tourism-forum-2022/

 

-- © Copyright TAT NEWS 2022-03-28

 

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[realfunster]

Are they mad ?

 

Sharing their brilliant ideas that will see Thai tourism rising like Lazarus?

Its a competitive market, they should be careful others don’t steal these genius concepts.

 

Back to reality, we see here the uselessness of ineffectual and untalented government departments. I mean seriously, is this nonsense around digital tourism/crypto really tackling the core challenges of Thai tourism or is it just a way to create a spurious budget that can be milked ?

 

[Orinoco]

1 hour ago, realfunster said:

Are they mad ?

Yes.

[hotchilli]

4 hours ago, webfact said:

The Tourism Authority of Thailand (TAT) presented Thailand’s innovation approach on digital tourism in line with key strategies under the ‘Visit Thailand Year 2022: Amazing New Chapters’ tourism campaign at the Global Tourism Forum

????

[mikebell]

So rather than jump through Thailand's visa hoops; sit in a metal tube surrounded by coughing passengers for fifteen hours; becoming prey for predatory cops and rabid dogs, TAT's idea is you watch old videos of what it looked like before Covid?  I thought Pornhub already did this?

[sammieuk1]

I will have whatever he is smoking  when will the Nigerian prince's be arriving and do Homepro sell blockchains ????  

[ThailandRyan]

6 hours ago, webfact said:

Thailand’s innovation approach on digital tourism in line with key strategies under the ‘Visit Thailand Year 2022:

So no more traveling to Thailand is needed. You can virtually travel the country by using your VR glasses, pay your entry fees via. Butcoin to visit the parks and museum's and then smell the food through aroma therapy.  Nice....

[klauskunkel]

6 hours ago, webfact said:

the first time in Thailand that a digital token can be used for tourism products and services.

So, how many digital tokens can I get for my "likes" on Asean Now?

[ThailandRyan]

Just now, klauskunkel said:

So, how many digital tokens can I get for my "likes" on Asean Now?

You could get a token warning or even a token Ban for inappropriate content but never anything more than a token Like, Thank you, confused or Sad emoji.

[klauskunkel]

6 minutes ago, ThailandRyan said:

You could get a token warning or even a token Ban for inappropriate content but never anything more than a token Like, Thank you, confused or Sad emoji.

Here's one for you 

[thaibook]

Make Thailand unique, stop all digital visits and copies, make people actually come to the country as the only way to indulge in its attractions.  Why would I pay to visit a durian farm online?  Why would I book a hotel to visit temples online?

 

New TAT brochure:  100 million visitors to online Thailand, unfortunately did not generate any income, no hotels, no taxis, no shopping, no bars (alcohol banned).

 

There seems to be poor coordination, the minister for tourism is promoting use of crypto currencies and the ministry of finance is imposing severe restrictions.  My bet is that the latter will win.

 

[brianthainess]

Until Immigration stops using photo copies and all offices use the same rule book then any talk about this kind of  'Digital Transformation' or Thailand 4.0 is pointless IMO  

[Puccini]

I am working on a list of the achievements made so far by Thailand on the road to digital tourism.

 

1. Online application for electronic visa.

2. Online reservation of quarantine hotel, complete with reservation of Covid-19 test after arrival.

3. Online purchase of mandatory health insurance covering Covid-19.

4. Online application for Thailand Pass and upload of required documents.

5. GPS tracking of tourists via the Mo Chana app.

[ThailandRyan]

2 minutes ago, Puccini said:

I am working on a list of the achievements made so far by Thailand on the road to digital tourism.

 

1. Online application for electronic visa.

2. Online reservation of quarantine hotel, complete with reservation of Covid-19 test after arrival.

3. Online purchase of mandatory health insurance covering Covid-19.

4. Online application for Thailand Pass and upload of required documents.

5. GPS tracking of tourists via the Mo Chana app.

How many have been hacked

[86Tiger]

 

 

"..........A ‘Durian Farm Virtual Tour’ platform was recently launched to allow tourists to visit a farm in the virtual world and purchase real fruit to be delivered to them......."

 

 

Boys, now that right there is gonna turn the tide. I don't have to jump through any hoops, I can just send my money to Thailand right here from the comfort of my own sofa.

Edited March 28, 2022 by 86Tiger

[ThailandRyan]

13 minutes ago, 86Tiger said:

 

 

"..........A ‘Durian Farm Virtual Tour’ platform was recently launched to allow tourists to visit a farm in the virtual world and purchase real fruit to be delivered to them......."

 

 

Boys, now that right there is gonna turn the tide. I don't have to jump through any hoops, I can just send my money to Thailand right here from the comfort of my own sofa.

Smell a vision for the Durian, now thats worth the price of virtual admission....