Skip to content
View in the app

A better way to browse. Learn more.

Thailand News and Discussion Forum | ASEANNOW

A full-screen app on your home screen with push notifications, badges and more.

To install this app on iOS and iPadOS
  1. Tap the Share icon in Safari
  2. Scroll the menu and tap Add to Home Screen.
  3. Tap Add in the top-right corner.
To install this app on Android
  1. Tap the 3-dot menu (⋮) in the top-right corner of the browser.
  2. Tap Add to Home screen or Install app.
  3. Confirm by tapping Install.

Honor aims for top three spot in Thai smartphone market within three years

Featured Replies

image.jpeg

Image courtesy of Bangkok Post

 

by Alex Morgan 


Chinese smartphone manufacturer Honor aims to secure a position among the top three brands in the Thai market within the next three years. To achieve this, the company plans to focus on heavy marketing investments and related activities.

 

Sutida Mongkolsuthree, CEO of Synnex (Thailand), the sole distributor of Honor mobile phones in Thailand, believes that the overall market share of Honor can be increased to 3-4% this year.


Over the past 10 months, Honor re-entered the Thai market, appointing Synnex as its sole distributor and service provider. The company has managed to gain a 5-7% market share in the mid-to high-priced smartphone segment, priced between 10,000 and 20,000 baht. However, Honor’s share of the overall smartphone market remains below 1%.

 

This week, Honor launched its flagship smartphone model, the Honor Magic5 Pro 5G, in Thailand. According to Mongkolsuthree, overall smartphone sales account for 40% of Synnex’s total revenue. She also noted that data from IT research firm IDC showed that Thailand’s smartphone market contracted 17% year-on-year in the first quarter.

 

Full story: https://thethaiger.com/news/business/honor-aims-for-top-three-spot-in-thai-smartphone-market-within-three-years

 

Thaiger

-- © Copyright Thaiger 2023-05-19

 

- Cigna offers a range of visa-compliant plans that meet the minimum requirement of medical treatment, including COVID-19, up to THB 3m. For more information on all expat health insurance plans click here.

 

The most versatile and flexible rental investment and holiday home solution in Thailand - click for more information.

Create an account or sign in to comment

Recently Browsing 0

  • No registered users viewing this page.

Account

Navigation

Search

Search

Configure browser push notifications

Chrome (Android)
  1. Tap the lock icon next to the address bar.
  2. Tap Permissions → Notifications.
  3. Adjust your preference.
Chrome (Desktop)
  1. Click the padlock icon in the address bar.
  2. Select Site settings.
  3. Find Notifications and adjust your preference.