In these difficult financial times, Thailand’s smartphone market still carries incredible potential for device makers, particularly in high-end models, despite reduced support of handset subsidies by mobile operators, according to Oppo, a leading Chinese smartphone maker. With a market value exceeding 100 billion baht, Thailand’s smartphone market is regarded as a gem within Southeast Asia.

 

The Senior Executive Vice-President at Thai Oppo Co, Chanon Jirayukul, noted that Thailand continually attracts severe competition due to its lucrative smartphone market within the Southeast Asian region.

 

Although the economy is strained, the country still has above-average mobile phone selling prices, driven by consumers’ strong financial power towards flagship models. Compared to the entry-price smartphones that have been battered by falling sales, models in the premium range have been least affected.

 

Chanon added, “You can see that the market has new players coming in all the time, and they come and go and even re-enter the market. All competition brings benefit to consumers.”

Thus, while unit sales of smartphones may decline, the overall market value remains extremely promising, he stated.

 

by Alex Morgan

Photo courtesy of Isriya Paireepairit, Flickr

 

Full story: https://thethaiger.com/news/business/thailands-high-end-smartphone-market-holds-promise-despite-economic-strain-2

 

-- © Copyright Thaiger 2023-07-24

 

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When you can get a high end laptop for the price of a high end phone you know gouging is going on for sure????

the overall market value remains extremely promising, he stated.

Of course it does, the new constants are death, taxes and smartphones.

Markets will rise and fall but smartphones will not fall out of fashion, there's always someone who wants needs the latest model.

 

41 minutes ago, webfact said:

Thailand’s smartphone market is regarded as a gem within Southeast Asia.

Of course it is! The most scary part was that it was soo easy to enslave a whole country and make them addicted to their mobiles.

Ha. I just read the article here describing the Thai people's debt as 99% of the countries GDP. 

 

Apparently they refuse to believe what's going to happen to them in the next decade. It ain't pretty. 

 

Greece had the same issue... easy bank loans... but customers unwilling to repay their debt. 

9 hours ago, Bert got kinky said:

the overall market value remains extremely promising, he stated.

Of course it does, the new constants are death, taxes and smartphones.

Markets will rise and fall but smartphones will not fall out of fashion, there's always someone who wants needs the latest model.

 

Talking about a new model, I am in the west now have an old phone and be told by my provider need to change my old phone for a newer model or will not be covered anymore by end of year.