Pattaya’s sunny side: Hotel industry shines amid European gloom

[snoop1130]

 

Despite Europe’s deteriorating economic forecast, Pattaya’s hotel industry remains robust, backed primarily by Asian and domestic tourists, says the Managing Director of LH Mall and Hotel (LHMH). Pattaya, traditionally known for its nightlife, has successfully rebranded itself as a family and business-friendly destination.

 

As the European Commission revises the Eurozone’s growth outlook and Germany faces a potential recession this year, LHMH managing director Kitti Worrabanpott, suggests that hotels focusing on the European market may feel the impact more significantly.

 

In contrast, LHMH’s customer base is predominantly from Asia. The company currently operates two hotels in Pattaya and four in Bangkok under the Grande Centre Point brand.

 

LHMH’s latest venture, the Grande Centre Point Space Pattaya, which started operations in August 2022, reported an occupancy rate surpassing 90% in the first half of 2023. Initially, the target demographic was domestic guests, however, foreign guests now constitute 60% of the clientele. The primary foreign visitors are from China, Hong Kong, Japan, other Southeast Asian countries, and the Middle East.

 

Kitti highlighted that 80% of foreign guests at LHMH’s Bangkok properties were from the Asia-Pacific region, predominantly visiting for business or leisure due to Thailand’s proximity.

 

By Atima Homtientong

Caption: Picture courtesy of Bangkok Post

 

Full Story: https://thethaiger.com/news/business/pattayas-hotel-sector-thrives-amid-europes-economic-downturn

 

-- The Thaiger 2023-09-13

 

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[bradiston]

Advertorial. Worthless as news.

[jacko45k]

So no need to open the floodgates to China with Visa free entry is what we are saying?

[hotchilli]

13 hours ago, snoop1130 said:

Pattaya, traditionally known for its nightlife, has successfully rebranded itself as a family and business-friendly destination.

BS

[spidermike007]

On a recent trip to Phuket, it appeared to be around 35% Chinese, 30% Russian, and the rest were Malaysian, Indian, and Arab. Few Japanese. Very few Americans, Europeans, Aussies or Kiwis. 

 

The new Thai tourist. 

[mikebell]

How many families come to Pattaya to view the roadworks?

[newnative]

8 hours ago, spidermike007 said:

On a recent trip to Phuket, it appeared to be around 35% Chinese, 30% Russian, and the rest were Malaysian, Indian, and Arab. Few Japanese. Very few Americans, Europeans, Aussies or Kiwis. 

 

The new Thai tourist. 

    Nothing new.  Been that way for sometime.  In 2019, visitors from Asian countries made up over 29 million of the 39 million tourists that year.  The 'Americas' and Europe, just 8.3 million, although Russians that year were almost 1.5 million.