Gary Lineker's Attire Sparks Controversy Over BBC Advertising Rules

[Social Media]

 

Gary Lineker, the host of Match of the Day, appears to have breached BBC guidelines by donning his own range of Next menswear during the broadcast of England’s opening game at the Euros. The former footballer, who signed an endorsement deal with the clothing brand last year, was seen wearing a pale green knitted T-shirt and a sage green jacket from the Next collection during the coverage of England vs Serbia.

 

This sartorial choice has raised eyebrows as it seems to conflict with BBC's strict rules. According to BBC guidelines, presenters are prohibited from wearing clothing or using products they have been contracted to promote or endorse. The guidelines specifically state, "Presenters or other individuals must not appear on-air wearing clothing or using products or services which they have agreed/been contracted to promote, advertise or endorse or in which they have a specific financial interest." Additionally, any promotional deals involving clothing must be declared to the BBC.

 

Lineker’s choice of attire during the Euros game, which mirrors his promotional appearances for Next, has been widely noted. In promotional materials on Next’s social media channels, he appears in the same T-shirt and jacket, priced at £16 and £55 respectively. This is not the first time Lineker has found himself in hot water over advertising conflicts. During the 2018 World Cup, he was found to have breached guidelines by promoting a TM Lewin shirt on Instagram after signing a deal with the brand. The BBC at the time acknowledged that Lineker had made "a genuine mistake."

 

 

Lineker is not the only BBC presenter to face such scrutiny. During the 2022 World Cup, his colleague Alex Scott was reprimanded for promoting fashion brands while presenting coverage. Scott posted a selfie on Instagram from the BBC studio in Qatar, wearing a suit from Reiss, a brand she was an ambassador for and tagged in the post. The BBC responded by instructing Scott to remove the tag and not to repeat the behavior.

 

In various interviews, Lineker has openly discussed his collaboration with Next and his personal fashion choices. Speaking to OK! magazine, he explained that he typically selects his own clothes for television appearances, noting, "There’s no wardrobe budget at BBC Sport so we all dress ourselves." He further elaborated on his partnership with Next, highlighting the brand's connection to his home city of Leicester and its British heritage. He told The Guardian, “I think it’s because it’s British – from Leicester. And then they came to us with a range and I kind of liked it. It’s quite flattering that, in my grand old age, I can still do something like this.”

 

Despite the controversy, Lineker's collaboration with Next has brought attention to his improved fashion sense. He admitted that working with the retailer had made it easier for him to dress for events, as he now has a clearer idea of what outfits work well together. However, this partnership has not been without its challenges. The animal rights group PETA previously criticized Lineker for modeling a mohair suit jacket from the range, condemning mohair as "made from the hair of abused goats."

 

Next has yet to comment on the recent controversy. The BBC, while refraining from commenting on individuals, reiterated its policy. A spokesman stated, “Presenters/contributors provide their own wardrobe and all presenters/contributors are regularly reminded of the guidelines in relation to clothing, even if they are not doing proactive promotional work.”

 

Related Topic:

Gary Lineker Faces Backlash for Alleged Breach of BBC Election Guidelines with Anti-Israel

 

Credit: Daily Telegraph 2024-06-19

 

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[blazes]

Any chance Aunty BBC will sack this pundidiot?

[Smokey and the Bandit]

50 minutes ago, blazes said:

Any chance Aunty BBC will sack this pundidiot?

He certainly deserves it, he has broken their {BBC} rules before on numerous occasions, but it is very unlikely the 'woke' BBC will do anything and Lineker will continue to collect his  ridiculously high paycheck!

[Chomper Higgot]

Somebody at The Telegraph doesn’t like Garry.

[herfiehandbag]

1 hour ago, blazes said:

Any chance Aunty BBC will sack this pundidiot?

Non whatsoever.

 

He might as well be sponsored by "Teflon"! Besides, they are far too busy casting around for more fixes to keep Reform UK, and Messrs Farage and Twice off the airwaves!

 

 

Edited June 19 by herfiehandbag

[Bkk Brian]

18 minutes ago, Chomper Higgot said:

Somebody at The Telegraph doesn’t like Garry.

Somebody at the Guardian doesn't like Gary 

 

Gary Lineker appears to wear his own clothing range during Euros coverage

https://www.theguardian.com/football/article/2024/jun/18/gary-lineker-appears-to-wear-his-own-clothing-range-during-euros-coverage

[rocketboy2]

Can't see the problem.

I'm all for it . 

[JonnyF]

13 minutes ago, Chomper Higgot said:

Somebody at The Telegraph doesn’t like Garry.

 

Nothing to do with who reported it. Although it's consistent with your tactics of deflection to raise it as an issue.

 

He has broken the guidelines yet again. When I read the headline I was expecting him to be draped in a Palestinian flag or maybe a T-Shirt with "That Hamas thing" printed on the front.

 

Of course the BBC will do nothing again, because he is in line with their woke agenda as a leftist propaganda machine. If he was speaking out in support of Farage he'd be out the door before his feet touched the ground. 

 

Nothing screams leftism more than so using his platform on his million+ pound publicly funded (extorted) salary to promote his personal endorsements with a company with a history of using child labour. Typical champagne socilaist hypocrite. 

[retarius]

Leave our Gary alone.

[Bangkok Barry]

1 hour ago, blazes said:

Any chance Aunty BBC will sack this pundidiot?

 

Any chance Lineker will leave the BBC and its archaic rules and move to another channel, where he will be welcomed with open arms?

[Bangkok Barry]

11 minutes ago, JonnyF said:

Nothing screams leftism more than so using his platform on his million+ pound publicly funded (extorted) salary to promote his personal endorsements with a company with a history of using child labour. Typical champagne socilaist hypocrite. 

 

Businesses tend to pay the people who work for them what they are worth, their market value. And how does wearing clothes he is involved with in a business deal, and his comments about Israel, make him a hypocrite? How is that in conflict with what else he does or says. Maybe you don't know what hypocrite means.

[Chomper Higgot]

20 minutes ago, JonnyF said:

 

Nothing to do with who reported it. Although it's consistent with your tactics of deflection to raise it as an issue.

 

He has broken the guidelines yet again. When I read the headline I was expecting him to be draped in a Palestinian flag or maybe a T-Shirt with "That Hamas thing" printed on the front.

 

Of course the BBC will do nothing again, because he is in line with their woke agenda as a leftist propaganda machine. If he was speaking out in support of Farage he'd be out the door before his feet touched the ground. 

 

Nothing screams leftism more than so using his platform on his million+ pound publicly funded (extorted) salary to promote his personal endorsements with a company with a history of using child labour. Typical champagne socilaist hypocrite. 

I suggest you look into who is the Director General of the BBC.

[Chomper Higgot]

7 minutes ago, Bangkok Barry said:

 

Businesses tend to pay the people who work for them what they are worth, their market value. And how does wearing clothes he is involved with in a business deal, and his comments about Israel, make him a hypocrite? How is that in conflict with what else he does or says. Maybe you don't know what hypocrite means.

There’s more than a bit of class hatred and envy in the use of the term ‘Champagne Socialist’ 

 

Either envy of wealth or despising those who ‘done good’ for themselves.

 

 

[simon43]

I think that 'pale green knitted T-shirt' looks awful.  Has he no style? Gary comes from Leicester and so does his sponsoring company Next.  I also come from Leicester and I'm happy to wear clothing that is more appropriate for this fair city.

 

[Bangkok Barry]

11 minutes ago, Chomper Higgot said:

There’s more than a bit of class hatred and envy in the use of the term ‘Champagne Socialist’ 

 

Either envy of wealth or despising those who ‘done good’ for themselves.

 

 

 

There has always been a dislike of people being successful and having money in the UK. It is considered vulgar, in the same way it is considered vulgar to talk about money/how much you paid for something/how much you earn. Deeply rooted into the culture.

[JonnyF]

28 minutes ago, Bangkok Barry said:

 

Businesses tend to pay the people who work for them what they are worth, their market value. And how does wearing clothes he is involved with in a business deal, and his comments about Israel, make him a hypocrite? How is that in conflict with what else he does or says. Maybe you don't know what hypocrite means.

 

I'll give you 3 examples of his hypocrisy.

 

1.  Banging on about human rights then picking up 1.6 million to cover the world cup in Qatar.

2. Banging on about the environment and supporting Just Stop Oil then driving around in a 6 litre Benz.

3. Picking up a huge salary extorted from the public then breaking the rules of the BBC to lecture those wo pay his salary. 

 

I have many more.

[JonnyF]

21 minutes ago, Chomper Higgot said:

There’s more than a bit of class hatred and envy in the use of the term ‘Champagne Socialist’ 

 

Either envy of wealth or despising those who ‘done good’ for themselves.

 

 

 

I admire many people who have done well for themselves, when I compliment them I am accused of being a cap doffer and worshipping the rich 😃.

 

Besides, champagne socialist doesn't imply wealth. I have middle class friends who I could buy and sell that I consider champagne socialists. Many indebted up to their eyeballs to pay for their trendy postcode. 

[JonnyF]

10 minutes ago, Bangkok Barry said:

 

There has always been a dislike of people being successful and having money in the UK. It is considered vulgar, in the same way it is considered vulgar to talk about money/how much you paid for something/how much you earn. Deeply rooted into the culture.

 

Speak for yourself, I'm minted. 😃

[Chomper Higgot]

8 minutes ago, JonnyF said:

 

I admire many people who have done well for themselves, when I compliment them I am accused of being a cap doffer and worshipping the rich 😃.

 

Besides, champagne socialist doesn't imply wealth. I have middle class friends who I could buy and sell that I consider champagne socialists. Many indebted up to their eyeballs to pay for their trendy postcode. 

Let’s add ‘post code envy’ to your list of demons.

[JonnyF]

5 minutes ago, Chomper Higgot said:

Let’s add ‘post code envy’ to your list of demons.

 

Back to your troll farm Chomps. 

 

If you think I want to live in Islington you clearly haven't been paying attention. 😃

[brewsterbudgen]

Stylish guy.  A great advert for us 60-somethings.

[roquefort]

1 hour ago, Chomper Higgot said:

There’s more than a bit of class hatred and envy in the use of the term ‘Champagne Socialist’ 

 

Either envy of wealth or despising those who ‘done good’ for themselves.

 

 

On the contrary, the term ‘Champagne Socialist’ implies someone who proclaims left-wing ideals - support of the 'working class', higher taxes, net zero etc - and rails against 'the rich', while hypocritically indulging in all of life's luxuries themselves. Rather like Gary Lineker.

 

The French equivalent is 'la gauche caviar'.

[petermik]

1 hour ago, retarius said:

Leave our Gary alone.

He`s an arrogant so and so.....

[Chomper Higgot]

22 minutes ago, roquefort said:

On the contrary, the term ‘Champagne Socialist’ implies someone who proclaims left-wing ideals - support of the 'working class', higher taxes, net zero etc - and rails against 'the rich', while hypocritically indulging in all of life's luxuries themselves. Rather like Gary Lineker.

 

The French equivalent is 'la gauche caviar'.

 
Thank you, I do understand the snide, spite snd envy laced use of the term ‘Champagne Socialist’.

 

It’s founded on the false idea that being wealthy somehow precludes wanting things to be better for those less fortunate.

 

 

[brewsterbudgen]

10 minutes ago, petermik said:

He`s an arrogant so and so.....

Who cares?  He's by the far the best sports presenter.  Well worth his salary.

[petermik]

12 minutes ago, petermik said:

He`s an arrogant so and so.....

 

Just now, brewsterbudgen said:

Who cares?  He's by the far the best sports presenter.  Well worth his salary.

Wayne   Kerr springs to mind.......

[brewsterbudgen]

2 minutes ago, petermik said:

 

Wayne   Kerr springs to mind.......

 I'm not familiar with his sports presenting skills, but he sounds like he was a good rugby league player.

[roquefort]

13 minutes ago, Chomper Higgot said:

It’s founded on the false idea that being wealthy somehow precludes wanting things to be better for those less fortunate.

 

 

It's founded on hypocrisy. Do as I say, not as I do.

[JonnyF]

31 minutes ago, Chomper Higgot said:

 
Thank you, I do understand the snide, spite snd envy laced use of the term ‘Champagne Socialist’.

 

It’s founded on the false idea that being wealthy somehow precludes wanting things to be better for those less fortunate.

 

 

 

Allow me to provide a more accurate description.

 

[Chomper Higgot]

15 minutes ago, JonnyF said:

 

Allow me to provide a more accurate description.

 

Yep, all hung on ‘liberal elite’.

 

Luxurious life styles, how dare they?!