Thai Olympic Achievements Expected to Boost Sports Sales

[snoop1130]

 

The Thailand Sporting Trade Association expects a surge in sports enthusiasm and the subsequent sales of sports equipment following Team Thailand's performance at the 2024 Paris Olympic Games. Kitti Charoenpornpanichkul, the association's president, stated that sports events featuring Thai medal winners generally garnered significant public attention. This popularity encourages fans to participate in these sports, leading to an increase in the sales of sports equipment.

 

A good example of this phenomenon happened during the 2020 Tokyo Olympics, where a gold medal win in taekwondo by Panipak Wongpattanakit and a bronze medal by Sudaporn Seesondee in women’s lightweight boxing saw a significant rise in interest in these sports, especially amongst young people.

 

Kitti also noted that, while the ongoing Olympics introduces an element of uncertainty in predicting which sports will become popular, sports merchandise like apparel and footwear are currently in high demand.

 

Thailand team is assured of winning medals at the Paris Olympics. Kunlavut Vitidsarn made history being the first Thai men's singles player to reach the badminton finals. Meanwhile, Thai boxer, Janjaem Suwannapheng, has secured at least a bronze medal and is scheduled to go up against Algeria's Imane Khelif in the semi-finals.

 

Thailand is represented at the Paris Olympics by 51 athletes participating in 17 different sports including boxing, weightlifting, taekwondo, athletics, shooting, and women's volleyball.

 

Kongsak Yodmanee, the Sports Authority of Thailand's Governor, states their main concern is not winning medals. Instead, they focus on athletes striving to break records and perform better. According to different sports associations, the sports where Thai participants have the highest chances of bagging medals include taekwondo, badminton, weight lifting, golf, and boxing.

 

The sports equipment market in Thailand is projected to grow by 10% from 2023 to a value of 33 billion baht by the end of the year. This growth is credited to health-conscious consumers and the state's digital handout scheme.

 

File photo for reference only

 

-- 2024-08-06

 

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[ikke1959]

The medals Thailand should do much more for the youth of Thailand, however Thai TV is not broadcasting much or only at night.... In many countries youth will participate in sports especially when there are championships and the athletes are doing their best to win.. But where can you find any sportclub in Thailand, such as for athletics, gymnastics, basketball, cycling, rowing, volleyball, badminton or whatever where kids can play and learn and improve to become the future sportsmen... Nothing at all unfortunately

[Pouatchee]

I am sure that that, and all thd tourism generated by the french enthusiastic to come to thailand because of the olympics will, without a doubt, stimulate the tourism industry. After all, it is summer in Paris... the french will certainly want to leave france during its most beautiful season, wont they? Also... i am sure the french will be excited to come here specially seeing how well their currency is doing against the bht at present.