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Bangkok Tops Chinese New Year Destinations for Global Travellers


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Bangkok has been crowned the top destination for Thai and foreign tourists gearing up to celebrate Chinese New Year in Thailand. The bustling capital has surpassed other popular locales as accommodation searches have surged ahead of the festivities due to start on 29 January, according to digital travel platform Agoda.

 

In recent data shared by Agoda on 15 January, Bangkok headed the list for Thai tourists, with Pattaya and Chiang Mai trailing, showing a 38% and 55% increase in year-over-year search volumes respectively. Emerging destinations like Khon Kaen have shown a remarkable spike in interest, with a 2,964% increase year-over-year in searches, highlighting a trend toward exploring less traditional tourist spots.

 

The appeal of Bangkok extends beyond local visitors. Foreign tourists have shown an increased interest, marked by a 70% rise in accommodation searches. Phuket and Hat Yai also feature prominently, with respective increases of 80% and 30%. Malaysians continue to lead the list of foreign nationals searching for stays in Thailand, followed by visitors from China and South Korea.

 

 

Agoda spokesperson noted, “For the second consecutive year, Bangkok remains a favourite for local and international travellers during the Chinese New Year. Phuket and Chiang Mai draw continued interest, but new hotspots like Khon Kaen are gaining traction.”

 

Shifts are also noticeable in outbound travel trends among Thai tourists. Tokyo maintains its position as the top international destination, demonstrating a 66% increase in accommodation searches. Seoul has gained ground, rising to second place with a staggering 519% increase, while Osaka secures third with a 42% rise. Contrastingly, Hong Kong, which was a top destination last year, has seen its appeal fade, indicating evolving traveller preferences.

 

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-- 2025-01-17

 

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