Travel Thailand Sees Tourism Uptick but Faces Competitive Challenges

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Thailand's Ministry of Tourism and Sports reported a modest increase in foreign tourist arrivals, registering 11.84 million visitors this year—a 0.12% rise compared to the same period last year. Among these, tourists from China made up a significant portion, numbering 1.6 million. Despite recent challenges, including a substantial earthquake in Myanmar affecting Bangkok, Thailand remains optimistic, sticking to its forecast of 38 million foreign arrivals for the year.

 

However, industry insiders caution that Thailand could lose its competitive edge if it doesn't quickly adapt to China's bold tax policy enhancements. Notably, China is enticing more tourist spending by offering a generous 13% refund rate on tax-free shopping. This move may shift tourist preferences, prompting Thailand to assess its strategies to ensure it remains an attractive destination.

 

 

 

As the country balances current influxes with potential future constraints, the focus is on maintaining a thriving tourist industry capable of competing on the global stage. The next few months will be critical in determining how Thailand can address these competitive challenges and continue to draw visitors to its shores.

 

  Adapted by ASEAN Now from Bangkok Post 2025-04-29