Pride Month’s Original Message Lost in a Sea of Performative Gestures

[Social Media]

 

Pride Month’s Original Message Lost in a Sea of Performative Gestures

 

As June rolls around each year, rainbow flags spring up in storefronts, corporations rebrand with vibrant hues, and public institutions declare their support for LGBTQIA+ communities. Yet increasingly, the sentiment behind these displays is being questioned, not for the values they represent, but for the seeming hollowness of their execution. What once stood as a bold call for justice and equal rights now appears, to many, to be a spectacle of performative virtue.

 

 

Take, for instance, a recent post from South Yorkshire Fire and Rescue. Their official Facebook page featured three employees with brightly painted faces—two adorned with the rainbow colours of the Pride flag, the third with the blue, pink, and white of the transgender flag. “We’re proud to stand with our LGBT+ communities this Pride season and beyond,” the caption read. “Fire doesn’t discriminate. No matter who needs us, we’ll always be there.” It’s a commendable sentiment on the surface, but the question remains: why was this message necessary at all?

 

After all, fire brigades have never required citizens to disclose their sexuality before receiving help. No emergency operator has asked a caller whether they are gay or straight before dispatching firefighters to a burning home. Even in the less tolerant decades of the past, emergency services were not known to withhold help based on sexual orientation. So, what is the message truly meant to accomplish? It feels more like a case of stating the obvious, which makes the fanfare around it seem bewildering.

 

Similar confusion greeted Air Canada’s announcement of its first “all-2SLGBTQIA+ flight,” featuring a crew that identified across the expansive spectrum of sexual and gender identities—lesbian, gay, bisexual, transgender, queer, intersex, asexual, and “two-spirit.” While inclusivity in the workplace is important, it’s unclear what this particular gesture achieved. Most passengers boarding a flight are concerned about safety, punctuality, and comfort—not the spiritual balance of the pilot’s gender identity. “Congratulations to all involved,” the commentary went, “but again, what was the point?”

 

Even Britain’s intelligence services have joined the movement. Sir Richard Moore, head of MI6, declared that the agency is flying the Pride flag for all of June, and publicly affirmed that “your sexual orientation is no bar to you working and thriving at MI6.” This is a significant and welcome change compared to the agency’s past, when being gay could disqualify a person from serving. But is such a declaration still necessary in 2025? Moore also lists his pronouns—“he/him”—on social media, a move that some see as progressive, others as unnecessary. After all, he is titled “Sir,” and the clue about his gender seems hard to miss.

 

In the United States, a different trend is emerging. According to Newsweek, fewer corporations are adopting rainbow-coloured logos this year. Whether this is due to backlash, ridicule from political figures like Donald Trump, or simple consumer fatigue, many suspect it’s because people have started to recognize these gestures as marketing tactics rather than meaningful support. Companies that eagerly fly the Pride flag in Western markets often remain conspicuously silent in countries where LGBTQIA+ rights are under real threat.

 

Meanwhile, in the UK, the so-called “lanyard class”—a term coined by Labour peer Lord Glasman to describe a socially conscious elite prone to moral grandstanding—remains deeply committed to public displays of inclusivity. But these actions may be having the opposite effect. As equality under the law is now largely guaranteed, especially in democratic nations like Britain, the constant signaling can come across as pandering rather than progress.

 

No one denies that discrimination still exists, and Pride Month retains a meaningful place in history. But today, its most visible expressions often feel like vanity projects for institutions and corporations seeking easy applause. Instead of empowering the marginalized, the spectacle increasingly seems to serve those already in power—turning what was once a courageous fight for equality into little more than a polished PR campaign.

 

  Adapted by ASEAN Now from Daily Telegraph  2025-06-06

 

 

 

[EVENKEEL]

So, sane people have to put up with these idiots for a whole month. Now, a group of posters here say this group is so small why is Trump making laws concerning them. 

 

 

https://www.military.com/daily-news/2025/06/03/hegseth-orders-navy-strip-name-of-gay-rights-icon-harvey-milk-ship.html

[mogandave]

Sad people with empty lives wanting attention and affirmation. 

 

When you die for your country, you get a day. 

[klauskunkel]

Ah, performative gestures..., I know one.  

[Bkk Brian]

1 minute ago, klauskunkel said:

Ah, performative gestures..., I know one.  

Here's some from a couple of UK police horses when they see a Pride flag

 

 

 

[JonnyF]

I'm with Murray on this.

 

 

It's like being "proud" of having blue eyes or curly hair. 

 

The people who make such a big deal about being gay tend to be very dull characters looking for something that makes them feel "special". 

[Chomper Higgot]

1 hour ago, EVENKEEL said:

So, sane people have to put up with these idiots for a whole month. Now, a group of posters here say this group is so small why is Trump making laws concerning them. 

 

 

https://www.military.com/daily-news/2025/06/03/hegseth-orders-navy-strip-name-of-gay-rights-icon-harvey-milk-ship.html

I’ve got news for you.

 

The people who we now refer to as the ‘gay community’ have always existed, always will.

 

They just don’t have to hide their sexuality like they have had to for generations.

 

You don’t have to put up with them for a whole month, other are here to stay.

 

 

[MalcolmB]

While I am not a pillow biter persanaly it is all just a bit of fun.

I can’t understand why so many people get all wound up about it?

People just want to be outraged these days.

It isn’t a big deal.

[Chomper Higgot]

1 hour ago, mogandave said:

Sad people with empty lives wanting attention and affirmation. 

 

When you die for your country, you get a day. 

How does anyone who has died for their country get to have a say in anything, they’re dead?!

 

Perhaps take time to learn about those gay men and women who did die for their country, here’s just one example:

 

https://www.forcesnews.com/lgbtq/absolute-legends-gay-hero-battle-britain

[mogandave]

10 minutes ago, Chomper Higgot said:

I’ve got news for you.

 

The people who we now refer to as the ‘gay community’ have always existed, always will.

 

They just don’t have to hide their sexuality like they have had to for generations.

 

You don’t have to put up with them for a whole month, other are here to stay.

 

 

Bit of a drama queen methinks. 

 

I graduated high school in ‘75, and they weren’t hiding it back then. 

[mogandave]

12 minutes ago, MalcolmB said:

While I am not a pillow biter persanaly it is all just a bit of fun.

I can’t understand why so many people get all wound up about it?

People just want to be outraged these days.

It isn’t a big deal.

The only people outraged, are those on the left that are outraged that nobody cares what they do to each other, or how they prmoted homosexuality. 

 

But going after the *kids is a bridge too far and people are pushing back. 

 

*To be clear, I could be wrong, but I do not believe for a moment that most homosexuals support this transing the kids thing, but they need to take a side in this. If you’re not against it, your for it.

 

[quake]

A whole month of fagwaving is just mad.

One day is enough.

Grow up.

[JonnyF]

19 minutes ago, mogandave said:

Bit of a drama queen methinks. 

 

I graduated high school in ‘75, and they weren’t hiding it back then. 

 

Exactly.

 

But how can they be "brave" without something to fight back against? Nobody even cares any more. That's why they prance around screeching half naked, nobody is outraged by them - so they become more and more obnoxious until finally people criticize them - then they can claim to be "oppressed" and "fighting back" again.

 

Rebels without a Clue. 😄 

[Chomper Higgot]

23 minutes ago, mogandave said:

Bit of a drama queen methinks. 

 

I graduated high school in ‘75, and they weren’t hiding it back then. 

 

As late as 75.

 

I’m more than a bit surprised.

 

[Chomper Higgot]

17 minutes ago, mogandave said:

The only people outraged, are those on the left that are outraged that nobody cares what they do to each other, or how they prmoted homosexuality. 

 

But going after the *kids is a bridge too far and people are pushing back. 

 

*To be clear, I could be wrong, but I do not believe for a moment that most homosexuals support this transing the kids thing, but they need to take a side in this. If you’re not against it, your for it.

 

Nobody supports ‘transing the kids’.

 

Its not a thing
 

[mogandave]

8 minutes ago, Chomper Higgot said:

 

As late as 75.

 

I’m more than a bit surprised.

 

So, were they hiding it back in the ‘50s when you dropped out?

[Eric Loh]

11 minutes ago, quake said:

A whole month of fagwaving is just mad.

One day is enough.

Grow up.

You can chose not to participate or simply ignore. It wouldn't affect your life one bit. It is just not only performative gestures but a historic reminder of the Stonewall Riots and police brutality against  LGBTQ. 

[frank83628]

Pride month & black history month..... everything else 1 day!!

 

 

[JonnyF]

9 minutes ago, Chomper Higgot said:

Nobody supports ‘transing the kids’.

 

Its not a thing
 

 

Yes it is.

 

Stop gaslighting. You are well aware of what was going on at the Tavistock clinic.

 

https://segm.org/GIDS-puberty-blockers-minors-the-times-special-report

 

[frank83628]

2 minutes ago, Eric Loh said:

You can chose not to participate or simply ignore. It wouldn't affect your life one bit. It is just not only performative gestures but a historic reminder of the Stonewall Riots and police brutality against  LGBTQ. 

Pretty sure ww2 was a bit more severe than the stomewall riots, but its only remembered for 1 day 

[frank83628]

1 minute ago, JonnyF said:

 

Yes it is.

 

Stop gaslighting. You are well aware of what was going on at the Tavistock clinic.

 

https://segm.org/GIDS-puberty-blockers-minors-the-times-special-report

 

He just argues for the sake of it. 

[JonnyF]

2 minutes ago, frank83628 said:

Pride month & black history month..... everything else 1 day!!

 

 

 

When is White History day?

 

When is White Pride day?

 

I'm pretty sure both those things would be Wacist. 

[Chomper Higgot]

5 minutes ago, JonnyF said:

 

When is White History day?

 

When is White Pride day?

 

I'm pretty sure both those things would be Wacist. 

Feeling left out Jonny?

 

 

[Eric Loh]

5 minutes ago, frank83628 said:

Pretty sure ww2 was a bit more severe than the stomewall riots, but its only remembered for 1 day 

WW2 ended and remembered but the fight for LGBTQ rights is far from over and need reminding. 

[Chomper Higgot]

9 minutes ago, JonnyF said:

 

Yes it is.

 

Stop gaslighting. You are well aware of what was going on at the Tavistock clinic.

 

https://segm.org/GIDS-puberty-blockers-minors-the-times-special-report

 

“Puberty blockers are banned in the UK to treat gender dysphoria in under-18s.”

 

https://healthmedia.blog.gov.uk/2024/12/11/puberty-blockers-what-you-need-to-know/

[JonnyF]

3 minutes ago, Chomper Higgot said:

“Puberty blockers are banned in the UK to treat gender dysphoria in under-18s.”

 

https://healthmedia.blog.gov.uk/2024/12/11/puberty-blockers-what-you-need-to-know/

 

Irrelevant. 

 

Sex with minors is also banned.

 

That doesn't mean Paedophilia isn't "a thing". I mean, look at the BBC. 

 

Plentry of lefties would love to be able to start transing kids before 18, given the chance.  

[mogandave]

Just now, Chomper Higgot said:

“Puberty blockers are banned in the UK to treat gender dysphoria in under-18s.”

 

https://healthmedia.blog.gov.uk/2024/12/11/puberty-blockers-what-you-need-to-know/

Why did they to be banned, because no one was trying to use them to trans the kids? 

 

And of course the left (that does not want to trans the kids) fought the ban tooth and nail, and called people that supported the ban haters and transphobes and whatnot.

 

That’s hilarious.

 

Pretty weak Chomper

[JonnyF]

7 minutes ago, Chomper Higgot said:

Feeling left out Jonny?

 

 

 

Just pointing out the double standards Chomps. The 2 tier culture that is so prevalent in society today, encouraged by the identity politics of the left. 

 

But feel free to keep deflecting with your inane "quips". 😄

[mogandave]

1 minute ago, JonnyF said:

 

Irrelevant. 

 

Sex with minors is also banned.

 

That doesn't mean Paedophilia isn't "a thing". I mean, look at the BBC. 

 

Plentry of lefties would love to be able to start transing kids before 18, given the chance.  

The left has to lie, it’s all they have. If they told the truth, they would lose all the power they so desperately need. 

[mogandave]

No one wants to trans the kids the same way no one wants open borders, wink-wink-nudge-nudge.