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Squid Game’s Giant Doll Brings Buzz to Bangkok

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Bangkok has become the stage for a dramatic promotional campaign as Netflix launches Squid Game Season 3, set to premiere on June 27. Giant animatronic versions of Young-hee (the “Gogowa” doll) and her male companion appeared near the Giant Swing and were paraded by boat along the Chao Phraya River. The dolls, complete with laser eyes and head movement, recreated the show’s haunting visuals. At ICONSIAM Park, fans joined immersive game experiences like Ddakji and AEIOU Stop. This marks the final season of the hit South Korean survival drama, which first captivated global audiences in 2021 with its chilling, high-stakes children’s games.

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