Thailand Sees 34% Drop in Chinese Tourists, Forcing Revised Outlook

Thailand is facing a significant drop in Chinese tourist arrivals, down 34% in the first half of 2025 compared to last year. With just over 2.26 million visitors, China has fallen behind Malaysia as the top source market. The downturn is prompting tourism agencies to revise their targets, with estimates now capped at 5–6 million Chinese visitors this year — far below the original goal of 6.9 million. The broader decline has pushed overall international arrivals down 4.66% year-on-year. Officials stress that China remains a vital market for Thailand’s tourism-driven economy.