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Thai Bread

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34 minutes ago, cmjc said:

Blimey, 3 pages of noise, and the answer is simple.

 

Get a source of genuine wholewheat flour, (or wheat grains plus a mortar and pestle) ... and make your own sourdough bread.

 

Once you learn the knack of making the sourdough starter mix, and build a wood-fired outdoor bread oven, you won't buy another loaf of bread.

 

Much better taste, texture, and your gut biome will flourish, keeping your insides tickling along.

For those  in the Hua Hin area, I see Makro carries Imperial brand whole wheat flour with germ & bran, and easy enough to grind down if not wanting to chew.

 

Plenty of online vendors with unrefined and refined whole wheat flour if you don't mind shipping fee or can actually use that much, 5 kilos, in a timely manner.  Or you might have the sift out some of the extra protein you'll find.

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  • Jerzy Swirski
    Jerzy Swirski

    I cannot stand the over sweet bread that is sold in Thailand. Get yourself a bread maker and have your bread exactly as you like it. Once you have worked out the settings that are good for y

  • TallGuyJohninBKK
    TallGuyJohninBKK

    Also, the chain of farang-founded Holey bakeries in Bangkok have a range of gourmet sourdough breads, including a non-sweet wholewheat version that's quite good.   They sell their wholewheat

  • it is what it is
    it is what it is

    if only thailand had been colonised by france, the coffee... the bakeries... the city planning...

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  • Author

In my opening post I said that I was curious whether whole wheat is correct in this context and whether colouring is involved. From the explanations I take it that (a) is not really and (b) rather not say.

I appreciate all the responses, suggestions and discussion. Not being a bread purist I don’t envisage making my own, but made a rare trip to Villa and acquired a loaf of organic pumpkin.bread.This clearly states no added artificial and 100% natural ingredients. Admittedly my Thai is minimal but I do not see sugar amongst the listed ingredients. Seems fine to me.

The quoted dates are 13/7 and 18/7.

On 7/12/2025 at 2:53 PM, KhunLA said:

For those  in the Hua Hin area, I see Makro carries Imperial brand whole wheat flour with germ & bran, and easy enough to grind down if not wanting to chew.

HH Makro does carry WWF @ 80 baht / kg.   I can actually find refined or not, on LAZ / Shopee for 50/60 baht, but then 48 baht seems to be the standard shipping for it.  

 

If buying at Makro HH, it's not where you'd expect.  Having a separate display of most flours; bread, AP, cake, etc, you'd think it would be there with them.   Too much of all of them and could have easily made a spot for the WWF ... but ... Oh NO, over in an adjacent aisle, that thankfully the wife spotted, as I gave up.

 

Picked up 2 bags and should hold us over for the next 10 loaves of bread.   Airhead that I am, I forgot to check for Rye flour, which is usually silly priced anyway in the chains & shops.   

 

HAPPY BAKING

On 7/10/2025 at 9:40 PM, Jerzy Swirski said:

I cannot stand the over sweet bread that is sold in Thailand.

Get yourself a bread maker and have your bread exactly as you like it.

Once you have worked out the settings that are good for you,

the actual bread making is very simple. Even I can do it.

Yes I have been doing that for almost 15 years now, mixing it with different flours.
Am very content with it.

I used to get it from Yamazaki, brown bread is good quality but became more and more expensive.
What was also another problem, I live 50km away from that bakery, then I would order it in advance but when I wanted to pick it up, they had forgotten to reserve it.

On 7/11/2025 at 8:30 AM, VR333 said:

For something available in Greater Bangkok supermarkets, Cubic is the brand I buy. About five varieties, but I mainly buy the 19 Grains loaf.

 

When I first saw them years ago in Aeon, there were lots on display, but they can't have been very popular, as it was always 50% off with a few days until the use-by date.

Nowadays, my local MaxValu only stocks a few varieties and stock levels are low.

A few years ago, I bought a small Cubic loaf for about 80 or 90 baht in Tops in Rangsit. The packet, containing one slice, got pushed to the back of the refrigerator and it was still as soft as the day I bought it. So, no more Cubic for me.

Just now, Ombra said:

A few years ago, I bought a small Cubic loaf for about 80 or 90 baht in Tops in Rangsit. The packet, containing one slice, got pushed to the back of the refrigerator and it was still as soft as the day I bought it. So, no more Cubic for me.

Sorry. I meant to say that I found it one month later.

On 7/11/2025 at 1:25 AM, it is what it is said:

 

if only thailand had been colonised by france, the coffee... the bakeries... the city planning...

Then you will have to go to the neighbouring country, where they do have French bread of outstanding quality.

On 7/10/2025 at 3:42 PM, saintdomingo said:

Anyone got any knowledge or opinions on whole wheat bread in Thailand. I am assuming it is whole wheat and not just colouring. Both the mass produced brands in 7 are OK for sandwiches but Cubic wheat meal at 69 baht for 9 or 10 slices is very very nice just with plenty of butter on. (I have to walk to maxvalu for this) There is a lot of choice now in 7, I've recently tried pumpkin bread and quinoa both good.

Do your health a favor and either stop eating bread or buy an oven and bake yourself, trying to find non bleeched flour or order better flour on Lazada. Wheat is crap! The rest is so and so....😆

On 7/11/2025 at 1:46 PM, KhunLA said:

Flour I use (UFM) is imported from USA.  Other flour comes from India, Turkey, and Ukraine, as TH simply isn't a wheat producing country.  Whole whet flour is hard to find in stores, and I bought from LAZ or Shopee, and from ID, I think.  UFM has it, but hard to find in chain stores or baking supply store (locally) as low demand.

Can I give you a piece of advice, try Sovital mix from Schmidt.co.th

On 7/10/2025 at 9:38 PM, proton said:

It's all rubbish in 7/11 only half decent stuff is in Tops, best at Villa market

Make your own, very simple not rocket science. You will have proper bread.

On 7/12/2025 at 1:11 PM, KhunLA said:

Everywhere I've lived ...

 

I'll be in Hua Hin area next week, and chains I looked at (not VM) hasn't had whole wheat or rye flour.   Didn't research baking supply shop though.  Our local supply shop has neither also.  Not really a bread selling town.

 

Last time I bought whole wheat flour, from online, 5 kg, and took a bit too long to use up.  I see 1kg bags online, but shipping almost cost the same of the flour 🙄

 

image.png.5befce6301d61edc3ff047eb5f6f4cdb.png

 

 

 

 

Yamazaki in Market village.

Started making our own bread 2-3 years ago. Started simple with a white loaf baked in a cast iron camp oven in the electric oven. Then moved on to whole wheat loaf baked the same way. Then a spiced fruit loaf baked on a lined metal sheet in the electric oven. Then a year ago started doing white baguettes, then wholewheat baguettes. Taught the Thai wife and she has been serving in her homestay breakfasts, still warm from the oven. Have been quite a sensation with her guests that were predominantly continental Europeans in the last eight months. She (and I) were quite nervous when she baked and served baguettes to her first French guest but they loved them.

1 hour ago, Peterphuket said:

Can I give you a piece of advice, try Sovital mix from Schmidt.co.th

THANKS ... that's who's rye flour I like, but cheaper from a LAZ store.

 

They want ฿117 for WWF, ฿200 w/ shipping

 

My last order of Rye flour from LAZ vs Schmidt's site :w00t:

image.png.8510ef5492ad5511e310a45e660debd1.png

40 minutes ago, KhunLA said:

THANKS ... that's who's rye flour I like, but cheaper from a LAZ store.

 

They want ฿117 for WWF, ฿200 w/ shipping

 

My last order of Rye flour from LAZ vs Schmidt's site :w00t:

image.png.8510ef5492ad5511e310a45e660debd1.png

Oh, that's interesting, I really like Schmidt's stuff but admit the price is a bit on the high side.
So which rye in particular did you order from Lazada?

On 7/10/2025 at 10:07 PM, Cameroni said:

 

Or any Asian country's strong point. Japan and China make decent attempts, but there is only one bread superpower, and that is Germany.

Bread in Vietnam is good due to the lingering French influence, likewise Cambodia.

3 minutes ago, Peterphuket said:

Oh, that's interesting, I really like Schmidt's stuff but admit the price is a bit on the high side.
So which rye in particular did you order from Lazada?

 

45 minutes ago, KhunLA said:

THANKS ... that's who's rye flour I like, but cheaper from a LAZ store.

 

They want ฿117 for WWF, ฿200 w/ shipping

 

My last order of Rye flour from LAZ vs Schmidt's site :w00t:

image.png.8510ef5492ad5511e310a45e660debd1.png

Oh, now I see, that is not the same product as Sovital, which is not rye.

8 minutes ago, Peterphuket said:

Oh, now I see, that is not the same product as Sovital, which is not rye.

Schmidt's #1150 from this LAZ vendor ... not as strong as I'm use to, back in USA though.  

 

image.png.7a5fd2786e37e7d54144c0b7638623d7.png

 

https://www.lazada.co.th/products/i290824648-s482736385.html?urlFlag=true&mp=1&tradePath=omItm&tradeOrderId=967780192269891&tradeOrderLineId=967780192369891&spm=spm%3Da2o42.order_details.item_title.1

The Friendship in Pattaya has it's own bakery and bakes all kinds of brown breads from different nations including Germany.  I go once a fortnight for a loaf but also there is wholefood shop that sells healthy products in a different part of town.

Fantastic loaf buy it anywhere now

20250613_212029.jpg

On 7/11/2025 at 8:53 AM, bubblegum said:

Our Big C has it's  own bakery, very good bread. Surin Town

 

I gave that a +1. Their sourdough loaves and butter croissants are excellent. I was not expecting to find good baked goods so far from the touristy spots.

On 7/10/2025 at 10:46 PM, TallGuyJohninBKK said:

Also, the chain of farang-founded Holey bakeries in Bangkok have a range of gourmet sourdough breads, including a non-sweet wholewheat version that's quite good.

 

They sell their wholewheat sourdough loaves in their shops and via Grab delivery, with the latter running about 100b per loaf. It's one of our regular purchases for home consumption and tastes great!

 

Screenshot_3.jpg.e78b3b8e2922dfb06baf9f6b13eb7a24.jpg

 

https://www.holeybakery.cafe/

 

Screenshot_2.jpg.80f07218c4804ec5cddb3b62c239a13f.jpg

Their Phed Mak Mak sourdough at the bottom of the list above also is quite delicious, with its combination of sharp cheddar and jalapenos blended in.

 

I love Holey too, but I wouldn't call it Farang. It's from Bangladesh. Some of you may remember the terrorist attack that killed 29 people at the Dhaka location 9 years ago.

Yamazaki at village market HH is great. 
The only problem is they don't have all kinds of bread everyday. 

32 minutes ago, The Old Bull said:

Bread is cheaper in Thailand than Canada where they grow wheat.

And cheaper than half the countries.  For ballpark prising:

https://www.numbeo.com/cost-of-living/country_price_rankings?itemId=9

 

 I make my own here in TH, I know what's in it, and an 830gr loaf cost me all of 25 or 35 baht, depending if whole wheat or rye, or just white bread.

 

Untitled.png

On 7/11/2025 at 12:30 AM, Cameroni said:

 

Sadly it's medium, most have that amount or higher. But there are very good brands that have 1% even. In the UK anyway.

If you like plenty of sugar in your bread you should go to the Philipines. It's loaded with it and  not good for diabetics.

2 hours ago, wavodavo said:

If you like plenty of sugar in your bread you should go to the Philipines. It's loaded with it and  not good for diabetics.

 

Yes, everything is loaded with sugar in the Philippines, they've massacred even Spaghetti in tomato sauce by adding tons of sugar, it's uneatbale.

 

13 hours ago, geminiman said:

I love Holey too, but I wouldn't call it Farang. It's from Bangladesh. Some of you may remember the terrorist attack that killed 29 people at the Dhaka location 9 years ago.

Please leave your vest at the door!

On 7/10/2025 at 9:47 PM, Cameroni said:

Or find a proper bakery, I get my bread from a French baker who makes bread better than in France.

So where are you located?     If in the Pattaya area where is your "French Baker?"

2 minutes ago, sangtip2 said:

So where are you located?     If in the Pattaya area where is your "French Baker?"

 

 

I buy from Folks & Flour... great bread.

 

Have heard the other 2 do decent as well. 

 

image.png.33024fa3c2c983c4cff464a37ec6a44a.png

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