Thailand Targets 10 Million Long‑Haul Tourists

Thailand Targets 10 Million Long‑Haul Tourists, including 1 Million From UK in 2025

Thailand’s tourism authority is ramping up efforts to attract 10 million long‑haul visitors in 2025, with a special focus on drawing 1 million tourists from the United Kingdom. Officials say long‑haul markets are a priority because they tend to spend more and stay longer, boosting revenue more than short‑haul arrivals. The strategy includes launching targeted marketing campaigns in Europe, enhancing direct flight connectivity with UK airports, and crafting tailored travel packages that showcase Thailand’s biodiversity, heritage sites, wellness retreats, and luxury experiences. The tourism board is also working with airline partners to increase seat capacity and seasonal routes, especially targeting peak holiday windows. Alongside promotional efforts, authorities plan infrastructure upgrades — improving connectivity, airport facilities and travel services — to handle increased demand smoothly. Tourism leaders note that UK travellers already rank high in average spending per trip, making them a lucrative segment to cultivate. As global travel rebounds post‑pandemic, Thailand sees opportunity in diversifying its visitor base beyond regional tourists while maintaining quality and sustainability standards.