Thailand Mobile User

Nielsen relase

"THAI TELCO RACE: COMPETITION IS HARD PRESSED FOR A DOMINANT POSITION" based on our Smartphone Insights study,

The findings cover the following topics:

• Nokia still enjoys the highest market share of all mobile phone types (48%) but its conversion rate lags RIM BlackBerry

• Major differences in user profiles across mobile phone brands and operators

• Smartphone Fragmentation Wars: Nokia leads in terms of market share; RIM owns the top model; Android is the most well-known OS; Apple users are the most “App-Happy”

• “Gamers” most likely to pay more for a phone; Games are most downloaded type of applications, while Social Media apps are most used

Thailand Mobile User Landscape Release_EN.doc

-- 2012-01-12