This is one of the most genius videos we’ve seen in ages, and something that would probably never see the light of day in the United States. First some back story.

Bodyform is a feminine hygiene company based out of the United Kingdom. They make ads for all those personal lady products, including tampons and sanitary napkins– or as they call them, “sanitary towels.” A British man named Richard Neill complained via Facebook that Bodyform’s ads had been misleading. We assume he did this in an attempt to be funny. He complained that women’s periods are not a joyful journey full of rollerblading and horseback riding.

Here’s what he wrote: >>>

Good one