Marketing plan to increase tourism



BANGKOK 6 February 2014 (NNT) — The Tourism Authority of Thailand (TAT) is holdimg a meeting with the Tourism Council of Thailand to discuss immediate marketing strategies to stimulate the country's tourism industry, with a focus on Hong Kong as the island city has koasted the highest level travel warning to Thailand.

President of the Tourism Council of Thailand (TCT) Piyaman Tejapaibul revealed that the TAT and the TCT will meet for the first time to discuss an emergency marketing plan to stimulate growth in the Thai tourism industry.

The TCT has initially suggested 2 solutions to tackle the drop of travelers to the Kingdom. The first is to clarity the actual demonstration situation to countries most sensitive to news reports, such as China, Japan, Korea - and especially the island city of Hong Kong.

The second is to categorize countries that are less sensitive to the ongoing political tension, such as India, and to promote more traveling within this group of travelers.

The closure of the 3 major protest sites will help alleviate travel problems affecting the tourists, according to Ms. Piyaman, adding that the principle objective of the marketing plan is to help the whole tourism industry; not any particular companies.


-- NNT 2014-02-06

"..with a focus on Hong Kong as the island city has koasted the highest level travel warning to Thailand."

It WAS an island city till 1860.. Get your bloody facts right..

Thanks TAT, its been a few days.

This must be part of the marketing plan i assume. Not ?

http://www.thaivisa.com/forum/topic/702428-british-tourists-attracted-to-carnival-like-bangkok-protests/

British tourists attracted to 'carnival-like' Bangkok protests

What a bunch of morons. Solution 1 should have been going on anyway since before anything kicked off. Solution 2 is going to hit a brick wall with India because of the attempted deportation of the Indian Businessman for "protesting". Besides that, I'm wondering if they are the "quality" tourists Thailand is looking for, are they? Just give tourists free rice to eat for the duration of their stay, solving two problems in one.

What a bunch of morons. Solution 1 should have been going on anyway since before anything kicked off. Solution 2 is going to hit a brick wall with India because of the attempted deportation of the Indian Businessman for "protesting". Besides that, I'm wondering if they are the "quality" tourists Thailand is looking for, are they? Just give tourists free rice to eat for the duration of their stay, solving two problems in one.

India's wedding tourism is worth a fair chunk to the tourism industry here in Bangkok, those f***ers go on for days!

I don't think there'll be too much blow back from the Indian fellow being deported - if that ever happens - if the Indian Government want to get involved, they'll make him a diplomat retroactively. Let alone the ensuing legal action that will be taking place over this.

Nonsense.

They seem to forget some important facts that these countries will not forget like:

The SOE is still active

The protesters are on the move again to take over gov offices

The farmers are blocking main transportation arteries throughout thailand.

The farmers are getting ready to march into bkk to join protesters and close ministries.

The gov is still being investigated by the NACC.

Maybe the TAT believes that it is easy to mislead thai people but they will be looking at straight faces when they start talking to these other countries.

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The promotion would work in Britain. Go promote there. Afterall, Thailand is the 2nd favorite destination.

Let me save you some time on this one. The marketing campaign you need to focus your time and money on is

"Thailand 2015 - Should be over by then"

Shorten all long stay visa durations to 15 days.

The numbers of arrivals will double

President of the Tourism Council of Thailand (TCT) Piyaman Tejapaibul revealed that the TAT and the TCT will meet for the first time to discuss an emergency marketing plan to stimulate growth in the Thai tourism industry.

The Force is strong in this one. At least I really hope so, as they have an incredibly rare and precious thing here and they can't afford to fumble it.

President of the Tourism Council of Thailand (TCT) Piyaman Tejapaibul revealed that the TAT and the TCT will meet for the first time to discuss an emergency marketing plan to stimulate growth in the Thai tourism industry.

The Force is strong in this one. At least I really hope so, as they have an incredibly rare and precious thing here and they can't afford to fumble it.

Hahaha.

The hotel owners are going to meet the government promotion entity for the first time.

<deleted>....

You would hope this would be every 2 weeks normally.

No 3rd plan to bring "quality" tourists back?

What does "koasted" mean?

An international airport in Pattaya would cover most of it...

"with a focus on Hong Kong as the island city has koasted the highest level travel warning to Thailand."

Maybe because it has a prob trying to quickly off-load some off-shore bank accounts belonging to Thai officials.?

On another point don't they think that this campaign might be more successful if they had used a hotter, younger, more scantily dressed, and available for cash, woman? At least it would have been more honest! Sorry, what I meant was "at least it would have been honest".

Bring back the crappy Siamese cat bags and go ahead with the genius plan of marketing unwanted moldy rice at the airports. Problem fixed, simples!

I don't know about H.K. but Australia's level includes the likely event of terrorist attacks, so how high can you get, pretty hard to promote a country that has it's main capital city in lock down under emergency decree, perhaps a ride in a tank will be on offer shortly.

1, Lobby your 'government' to stop coming up with stupid ideas like charging tourists 500 baht to enter to dissuade 'non-quality' tourists.

2, Stop saying you prefer tourists from this or that country because they spend more (it craps all over the rest)

3, Run through all the jet-ski/taxi/tour scams (including bent cops) and string these people up on TV.

4, Get your house in order.

5, When you smile, mean it.

"An old Mongolian Proverb: "When you see 2 bright eyes in the dark forest, it might not be a tiger, It might be 2 one eyed tigers"

"An old Mongolian Proverb: "When you see 2 bright eyes in the dark forest, it might not be a tiger, It might be 2 one eyed tigers"

No wonder Mongolia is fkd.

the only tourists that will come whatever happens, are off course the sexpats ... come to offload their seed and be two week millionaires...

genuine tourists, they know better than to endanger their families

TAT strikes back

Am I the only one that will miss the trafficless centre? I feel bad for the small businesses currently suffering there but if they pedestrianized these areas after the protestors leave, it wd be good for business for sure. This has been done successfully in many european cities, maybe a way to give something back.

the only tourists that will come whatever happens, are off course the sexpats ... come to offload their seed and be two week millionaires...

genuine tourists, they know better than to endanger their families

At one idiocy per line, I wonder how many you have accumulated with 2500 postings.

TAT doesn't know the meaning of the word "plan". All they know how to do is rename old campaigns and then attempt to promote them the way they did the old ones - poorly.

the only tourists that will come whatever happens, are off course the sexpats ... come to offload their seed and be two week millionaires...

genuine tourists, they know better than to endanger their families

Well said, agree with you 100 percent..

ITS THE TRUTH...

TAT doesn't know the meaning of the word "plan". All they know how to do is rename old campaigns and then attempt to promote them the way they did the old ones - poorly.

TAT should donate their entire marketing budget to the PTP and let them pay some farmers