Garbage food. A richly deserved decline. I would like to think that people are waking up but I know better. Consumer memory is a very fleeting thing, much like voter memory.
MacDonalds is now a real estate company. They make most of their money from leasing the land they own to their franchisees , as BritManToo has posted above.
https://www.wallstreetsurvivor.com/mcdonalds-beyond-the-burger/
However, even fi they only sell burgers to attract the people for their real estate business, one has to look at the quality of those burgers. Burger King's bacon double cheeseburger is better than than the Big Mac, and there are now a myriad of competitors who are all miles better than MacD, Shakeshack comes to mind, but many others. Even RockMe Burger in Chiang Mai is lightyears ahead of McD in terms of quality.
The 100% price increase didn't help either I guess.
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