how to present a Product to 7/11 to become sold in their Shops?

[4jasmin]

hello community

I have a basicly good Idea for a Product, what could be interesting to be sold in all over Thailand in any 7/11 Shop

but I have no Idea, how to present and prepare this Product to get a Chance being accepted

starting from the Size to the Prize, from the Color to the Packaging, it ( the Product ) will have to be pre-designed

does any Member of TV have any Experiences made with 7/11 and would like to share ?

thanks in advance

[BKKdreaming]

interesting topic , do you have samples to show or just drawings ?

if it is really GREAT idea that looks like a big moneymaker you can be sure it will be copied in a few months ,

and at the beginning they never "buy" it from you , they often "sell" you the shelve space , and if they do not sell you have to take them back and pay for the space ,

[JLCrab]

Obviously not 7-11 but this is what one would do to get MAKRO to take on your product:

How to become (a MAKRO) "Supplier"

http://www.siammakro.co.th/en/supplier_apply.php

Edited September 18, 2015 by JLCrab

[blackcab]

I think the first thing you need to know is that you have to pay to place a product in a store such as 7 Eleven, Makro, Family Mart, etc. Every iteration of your product requires a separate payment. If you want to place vegetable oil into 7 Eleven in 3 different sizes you need to pay 3 times. Current fees for 7 Eleven are a minimum of 2 million baht for each iteration of each product.

Also be aware that the modern trade is ruthless, and they will pay you fractions over your cost price.

This is straight from the horse's mouth as the company I work for has a division that sells commodities to the modern trade.

[h90]

First thing is to protect yourself that they don't copy your product.

7/11 is CP owned who produce themself many things. You wouldn't be the first who present a good idea, get refused and find your idea a year later in every shop.

[asdecas]

Yes, they'll eat you up and spit you out before breakfast. I'm sorry to tell you that Charoen Pokraphan are about as ruthless as they come in Thailand. Even if you applied for and were granted patents on your idea, a lengthy and expensive process in itself, you'd probably find it being ripped off within weeks if it were any good.

A better way to go might be to hook up with a heavyweight marketing firm, but be very cautious and be prepared to have to give away a large percentage.

[scorecard]

I think the first thing you need to know is that you have to pay to place a product in a store such as 7 Eleven, Makro, Family Mart, etc. Every iteration of your product requires a separate payment. If you want to place vegetable oil into 7 Eleven in 3 different sizes you need to pay 3 times. Current fees for 7 Eleven are a minimum of 2 million baht for each iteration of each product.

Also be aware that the modern trade is ruthless, and they will pay you fractions over your cost price.

This is straight from the horse's mouth as the company I work for has a division that sells commodities to the modern trade.

You also need to keep in mind that 7/11 in Thailand is a franchise from the master brand owner which is a giant company in Japan.

CP holds the franchise licence for Thailand.

The master brand owner (as with many successful franchise operations) has very strict rules which if breached can easily generate cancellation of the franchise.

Part of the rules is the types of products which the franchise holder can put on the shelves. It's not an open picture of 'sell anything'.

But maybe the product you have in mind fits within the types of products / items already on their shelves.

Good luck.

[stoli]

It is a shame that those who have never owned a business in their lives are giving you advice to drop your idea. The thousands of suppliers already in 7-11 are there because it is profitable for the vendors as well. Good luck with your venture, but don't just rely on the advice of people that have only received a paycheck all of their lives, and never build anything on their own. They will not lead you to success.

Having said all of that, you must have a product in hand, not just an idea. Existing sales for your product, to show that the public does want & need it, is also very important. 7-11 is not there to build your product and your brand. You first need to do this on your own. If they can take a valuable product, sell it in their stores, and make a profit from it, they will be interested. Just make sure it fits into the items that they sell. No sofa's.

[kerrysum]

7-Eleven, are you even serious? They are a nation-wide, franchise, not only in Thailand, but around the world. So what do we call them now? A world-wide franchise? I guess they all have to pay a fee. do they not? Many good posts on this subject, 7-Eleven in an international enterprise, maybe like Amway. They are sucking big tits here in America, Do some research before you jump. Reality? Most Thai people right here in Las Vegas are Amway representatives. Well that is a side job, and they are working in Casinos. And yes I have relatives in Thailand pushing Amway, with zero net profit,

most have sold lots of ideals, and then walked with the money. They are all schemes built off the Pyramid ideal, And in my neck of the woods, here in Las Vegas, the religious Wats are selling the same ideals. Just had the biggest Thai Temple fail, oh well I will get off the subject. Done talking for now. have a great day no matter where ever you are..... Hope you have the ducks in a row. Never seen such a Wat with such high tech, oh well that is not what it is about. Have fun kids.

[mike324]

If you just have an idea, you really have no chance. If you already have your production started and a manufacturing facility or outsourced, you may have a slight chance but most likely they will copy if its good. The majority of the time that they will take a product is when you are already established and have a brand image.

You should read the news about "Siam Banana". A guy copied the "Tokyo Banana" (soft cake with cream filling from Japan, extremely popular with tourists) idea and try to pitch it to CP to get it in 7-11 stores. He had all the recipe and production sorted, CP express interest and met him a couple times and wanted to know the recipe, whole production process, etc etc. Later on they wanted him to scale up the production, so the guy did it and commit a big amount of money. In the end CP, just dropped him like a rock and came out with their own version in a snap of the finger.

Don't think getting into 7-11 is a big money maker, margins are small. You are better off developing your product, have a good following and try to get it into stores. Not sure what type of product you are trying to make. But you may be better off presenting to department stores than CP. If are you only relying on CP to make money, your business model needs rethinking as its not a sustainable model.

Don't forget, whenever you go retail - you will have to pay for shelf space, advertising costs, unsold goods, sending your goods to their distribution channel etc

If you do not have the resource or ability, perhaps its best to approach a manufacturer to get them to manufacturer / distribute it for you. There are many contract manufacturers out there that does this sort of thing as well.

If you want to continue to pursue this idea, you should check out THAIFEX (Thailand Food Fair), this years event already pass.

Edited September 19, 2015 by mike324

[Srikcir]

7/11 also operates in other Asian-Pacific countries such as Japan, Taiwan, South Korea, Malaysia, Singapore, Australia, and the Philippines. You might consider introducing your idea first in one of those countries that have a high degree of protection of intellectual property to fine tune your idea-product.

If you're just introducing an idea with no finished or working product, you may be limited in legal protection in any case. Copyright laws might better apply than patent laws. A patent and copyright are only as good as your ability to protect it in court.

You might be more secure to simply keep knowledge as a trade secret and only promote the working product. Things like recipes and software programs cannot be publicly protected. Any discussions you have with a potential retailer, distributor or manufacturer should be accompanied with an enforceable confidentiality agreement.

Depending on the nature of your idea-product, you might also investigate the application of patents and copyrights to your idea-product. Some products may be subjected to government regulation and certifications to be marketed publicly. And while your idea may seem original, a search of patents and copyrights may show otherwise; infringement lawsuits can be very expensive.

To lessen your risk in getting your idea to a marketa you should consider consulting with businesses that specialize in developing and marketing products. While your return may be much smaller, you'll have less financial risk.

Good luck.

[BKKdreaming]

Will you idea sell at other stores / street markets ?

Having some history of sales is going to help if you are trying to sell to 7-11 , Tesco or even Mom and Pop stores ,

Also do your homework , figure out what US patent section it would be in and check out other related items,

We had a product we thought was unique , but the prior patent search showed that the unique features were patented 1n 1912 , yeah no cell phones in 1912 but the cell phone mount we designed would not get a patent on those features......

[Dustdevil]

I think the first thing you need to know is that you have to pay to place a product in a store such as 7 Eleven, Makro, Family Mart, etc. Every iteration of your product requires a separate payment. If you want to place vegetable oil into 7 Eleven in 3 different sizes you need to pay 3 times. Current fees for 7 Eleven are a minimum of 2 million baht for each iteration of each product.

Also be aware that the modern trade is ruthless, and they will pay you fractions over your cost price.

This is straight from the horse's mouth as the company I work for has a division that sells commodities to the modern trade.

Sounds about right. I'm no marketing expert at all, but I do know from reading and documentaries that getting placement in a U.S. supermarket (don't know about convenience stores such as 7-11) is about as hard as getting a book published. And only 1% of book manuscripts get published.

[recycler]

The owner of the 7Eleven shops and franchise is CP All, they also own Makro. If your idea is good and profitable you will be copied and never stand a chance, the family behind it is the richest in Thailand, they own the law and the judge too.

[shaurene]

I have import/export comp in New Zealand, I had a Thai business friend call Macro office in Bangkok for meeting with buyer. We went, I showed them samples for a back pack vacuum cleaner and few other products, they where very interested.

If they accepted them they would have given me a floor space to display them with a charge for the space,I would have had to employ 2 people to Mann the display and demonstrate the products. Any products returned would be replaced for new, we gave up the idea. Far to many conditions and very expenssive.

Forget it unless you have plenty of capital to cover the conditions.

[pkspeaker]

The traded company here is cpall which is 7/11 stores here, the us stores are completely different from the Thai or Japanese stores as far as product.

7-Eleven, are you even serious? They are a nation-wide, franchise, not only in Thailand, but around the world. So what do we call them now? A world-wide franchise? I guess they all have to pay a fee. do they not? Many good posts on this subject, 7-Eleven in an international enterprise, maybe like Amway. They are sucking big tits here in America, Do some research before you jump. Reality? Most Thai people right here in Las Vegas are Amway representatives. Well that is a side job, and they are working in Casinos. And yes I have relatives in Thailand pushing Amway, with zero net profit,

most have sold lots of ideals, and then walked with the money. They are all schemes built off the Pyramid ideal, And in my neck of the woods, here in Las Vegas, the religious Wats are selling the same ideals. Just had the biggest Thai Temple fail, oh well I will get off the subject. Done talking for now. have a great day no matter where ever you are..... Hope you have the ducks in a row. Never seen such a Wat with such high tech, oh well that is not what it is about. Have fun kids.

Sent from my iPad using Tapatalk

[itsmylife]

Go watch The billionaire ( thai movie ) how the taokaenoi seaweed get into 7/11 store and make big money .

[wombat]

how to present a Product to 7/11 to become sold in their Shops?

with a brown paper envelope as well.

[puukao]

Once I brought in the Holy Grail of products....

We all tried it, loved it, then i wrote on a piece of paper what it was...

"crack cocaine."

then just below i put

"jk"

[RapidMethod]

You might want to read Top Story first, about the young baht-billionnaire (called "Top").

(I'm basing my business Thai language program on this book, btw, because it's a fun, colloquial way of dealing with business issues.)

He managed to get a product in to 7-11 by the skin of his teeth and after many years of trial and error. Now he's very successful of course (and now there are plenty of look-alike products on the shelves, even an Oishi brand, which is odd considering that Top considers "Tan", the owner of Oishi, to be a close personal friend).

Then it might be worth contacting Top directly - I don't think he's the kind of guy who'd steal your idea, he might even consider a joint-venture...?

Good luck!

[thailanddogerator]

Conditions are not better in US !

I have import/export comp in New Zealand, I had a Thai business friend call Macro office in Bangkok for meeting with buyer. We went, I showed them samples for a back pack vacuum cleaner and few other products, they where very interested.
If they accepted them they would have given me a floor space to display them with a charge for the space,I would have had to employ 2 people to Mann the display and demonstrate the products. Any products returned would be replaced for new, we gave up the idea. Far to many conditions and very expenssive.

Forget it unless you have plenty of capital to cover the conditions.

[Centrum]

Dare I say, you'll need better business acumen than asking questions such as these to the broad membership of TV

[DipStick]

Many years ago, through friends of a friend, I found a village product from the Philippines that was the perfect fire / BBQ lighter, it was a wax that used a coconut base. After being introduced to it, I packaged it in cans and labelled it so as it looked attractive as well as being an effective product.

I took a few cans home to Hong Kong and introduced it to 7-11, who were impressed and ordered a container full.

When the container arrived, I informed 7-11 who very quickly sent me a list of every 7-11 store in Hong Kong telling me to deliver to each and every one of their outlets. I was quite taken aback by this and asked why cant I just deliver to their distribution centre. Their answer, we don't have such a thing !

Long story short, I delivered as they requested and sent them an invoice using the prices we agreed and was informed that payment would be made to my bank no earlier than six months time.

I don't believe they cheated me but they were very economical with the truth on the initial meeting. My advice STEER CLEAR.

[steven100]

Tis' a brave business man who get involved with 7-11 ........

[FredNL]

Just one question.

How many millions are you able to spend for bribing the purchase managers at Seven Eleven ???

That only what counts. The company I own knows how to do business with Seven Eleven.

[topt]

Many years ago, through friends of a friend, I found a village product from the Philippines that was the perfect fire / BBQ lighter, it was a wax that used a coconut base. After being introduced to it, I packaged it in cans and labelled it so as it looked attractive as well as being an effective product.

I took a few cans home to Hong Kong and introduced it to 7-11, who were impressed and ordered a container full.

When the container arrived, I informed 7-11 who very quickly sent me a list of every 7-11 store in Hong Kong telling me to deliver to each and every one of their outlets. I was quite taken aback by this and asked why cant I just deliver to their distribution centre. Their answer, we don't have such a thing !

Long story short, I delivered as they requested and sent them an invoice using the prices we agreed and was informed that payment would be made to my bank no earlier than six months time.

I don't believe they cheated me but they were very economical with the truth on the initial meeting. My advice STEER CLEAR.

No written contract? I would have thought payment and delivery terms would have been very clearly defined if there was.........

[maderaroja]

Keep it in mind that some people in Thailand, in the past, have put things into franchises and then had their ideas copied and stolen and sold at a discount price and then had their agreement cancelled. I won't say who or what, but you should be wary.

[mike324]

Like the other poster said, payment terms can be 30-90 days after delivery of goods depending on your negotiation, so be prepare to have a lot of cash to keep afloat. The norm with big corporate companies is 90 days.

[nithisa78]

You might be better off selling on Amazon or eBay.

[ozyjon]

You are a small fish in an ocean of sharks.

Read the above posts.

If i can copy your product i will

Youtube the dragons den

package refine your product then take it to trade shows

google your product on alibaba.com

buy another beer and forget about it