TCEB initiates ASEAN MICE Conference 2018

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TCEB initiates ASEAN MICE Conference 2018

by CityNews

 

 

CityNews – On January 24th, Thailand Convention and Exhibition Bureau (TCEB) organises the ASEAN MICE Conference 2018 at the 37th ASEAN Tourism Forum 2018 (ATF 2018) in Chiang Mai. Held for the first in conjunction with ASEAN’s one of the most significant annual tourism promotional event, the conference showcases MICE Cities and creates business opportunities for the second tier cities. TCEB expects that the conference opens a collaborative platform for stakeholders in ASEAN’s MICE industry to develop networks, gather and exchange ideas to create guidelines for the non-capital cities in the way to benefit from MICE activities and enhance the sustainable growth of local economy.

 

Supawan Teerarat, Senior Vice President, Strategic Business Development and Innovation of TCEB said, “Working under the ASEAN framework is a great opportunity to exchange experiences and knowledge with the member countries. The partnership encourages collaboration in many significant areas, for example, the policy coordination that promotes MICE industry and the development of infrastructure and MICE facilities which to open new opportunities for ASEAN cities to cater the needs of global MICE travellers in the future. Our focus of this conference is to promote MICE cities as well as the second tier cities in order to offer travellers more choices of MICE destinations, and in the same time, generate income to local economy in the non-capital cities. The practice is in line with our corporate direction which focuses on driving MICE industry into a key sector in enhancing the local economic development. Also, the work is in response to Thailand’s 20-Year National Strategy (2017 – 2036). The roadmap guides the country toward equitable and sustainable development driven by the vision of stability, prosperity, and sustainability, and through a development approach guided by Sufficiency Economy Philosophy. By following the policy and the MICE development master plan that emphasises on the growth with equality, therefore, TCEB establishes the operational guidelines to support and enhance the development of MICE cities and the growth of MICE business in the potential second-tier cities. In addition, TCEB implements the ‘Area-Based’ development approach to improve engagement and enhance proactive cooperation with local MICE operators. With this approach, we can create development strategies which are specially planned to suit each specific area.”

 

Organised under the theme ASEAN MICE Cities: Asia’s Power House, the conference creates a knowledge-based platform for delegates. The event encourages idea exchange on the development of MICE Cities and capacity building for the second-tier cities. These key topics, which ASEAN member countries show interest in, can be applied to MICE development model in their countries.

 

Highlights of topics at the conference include: “Thailand MICE Cities: Powering Up for the Future” The session showcases the development of Thailand’s MICE cities namely: Chiang Mai, Khon Kaen, and Pattaya, in the way that local communities can share benefits from MICE which includes networking, collaboration, trade and investment, profile and knowledge sharing. “Destination Success: Collaboration and Partnerships. A case study on Best Cities Global Alliance” the keynote speech by Mr.Paul Vallee, Managing Director of BestCities Global Alliance. Mr. Paul shares his vision and strategies to leverage resources and how destinations anywhere can benefit by working with like-minded partners. “Developing Future MICE Destinations: Standards, Co-created Spaces, and Local Aspirations” by Dr.Surapit Promsit, Director of Master of Business Administration Program in Global Business Management (International Program). The discussion focuses on the policy framework to develop MICE destinations covering issues such as local and international standards, working with local communities, and new ways of MICE activities. And the panel discussion on “MICE Cities: Seeing Opportunities, Not Challenges” The talk focuses on how the non-capital cities tap into their assets and turn the challenges into opportunities to develop MICE industry. The panellists in this session include experts and top executives from convention bureaus from non-capital cities include the state of Sarawak, Malaysia; Fukuoka, Japan and Gyeongju, South Korea.

 

Full Story: http://www.chiangmaicitylife.com/news/tceb-initiates-asean-mice-conference-2018/

 

-- © Copyright Chiang City News 2018-1-24

[Ruffian Dick]

MICE is "Meetings, Incentives, Conventions, and Events" or a small rodent, or both.

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I smell a rat.