Vietnam tourism lacks signature products to lure international visitors: experts

Foreign tourists row a boat near Mua Cave in northern Ninh Binh Province, February 2020. Photo by Shutterstock

Vietnam's tourism industry needs to develop signature products and adopt an open visa policy to compete with neighboring countries, experts say.

While the nation has several advantages including natural beauty, rich culture and great cuisine, the industry has not succeeded in developing signature tourism products and this can pose new challenges as Vietnam reopens inbound tourism from March 15, they add.

"We can't fully satisfy foreign tourists yet, though we win big prizes in luxury tourism, own international-class resorts and leading global hotel brands," said Pham Ha, chairman of the Lux Group, which specializes in luxury cruise services.

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