Why advertisers aren’t coming back to Twitter Elon Musk is still the problem.

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There’s no getting around it, Twitter’s survival in the coming months depends on how its new owner, Elon Musk, manages his relationship with a key group of people: advertisers.

 

It’s been a rocky pairing since October, when Musk officially took over and many big-name advertisers paused spending on the platform.

 

Almost five months later, the company’s standing with the advertisers that historically make up 90 percent of its revenue still hasn’t measurably improved.

 

https://www.vox.com/technology/2023/3/23/23651151/twitter-advertisers-elon-musk-brands-revenue-fleeing