The Tourism Authority of Thailand (TAT) has projected a shortfall in its annual tourism revenue target, with this year’s earnings expected to reach 2.07 trillion baht (US$ 58,773,427,200) instead of the projected 2.38 trillion baht (US$ 67,575,244,800).

 

TAT Governor, Thapanee Kiatphaibool, attributes this shortfall to the sluggish performance of international tourism receipts, which were significantly lower than the state’s target of 1.6 trillion baht (US$ 45,428,736,000).

Despite welcoming over 25 million foreign visitors as of December 3, the revenue generated from these arrivals was just 1.07 trillion baht (US$ 30,377,015,380). TAT predicts an additional 2 million foreign tourists in December, with their spending during the festive period expected to augment total international receipts to between 1.17 and 1.27 trillion baht (US$ 33,216,019,200 and 36,054,995,200).

 

Contrarily, domestic tourism demonstrated a robust performance, surpassing the state target with a recorded 228 million trips. By the year-end, Thai travellers are projected to have made 240 million trips, contributing 800 billion baht (US$ 22,711,808,000) to the overall tourism revenue, reported Bangkok Post.

 

by Alex Morgan

Picture courtesy of Bangkok Post

 

Full story: The Thaiger 2023-12-07

 

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Maybe start with the banning of alcoholsales hours, allow e cigarettes, stop double pricing, be friendly and welcoming, just a few things to atrack tourists instead seeing tourists as walking ATM machines. Invest in expats and retiring persons, by more simple visa rules and abolish the 90 days reports, address reports after a holiday and annual renewal. Make long term visa for 5 years or so  simple measurements that will do more good than calculate how many Chinese will come

5 hours ago, webfact said:

TAT Governor, Thapanee Kiatphaibool, attributes this shortfall to the sluggish performance of international tourism

Not their absurdly high predictions?

Put the prices up, rip off the tourists to make up the shortfall! And they wonder why less people are coming here!

Must be time to tear up all those double-taxation treaties. If the sweating farangs won't come here and voluntarily give the country a wodge of their earnings, then they can simply take it from all the gullible fools who decided to spend their retirement here.

Can make it up with the new entry tax [sarcasm].

5 hours ago, 2baht said:

Put the prices up, rip off the tourists to make up the shortfall! And they wonder why less people are coming here!

Plus gouging foreigners at the private hospitals?

Hey TAT, why do you not check the world economy, and get back to us with soem factual forecasts, and not fantacy

wishful thinking?  Reality is way different to fantacy, at least in my opinion.

Good