TAT Targets 3.5 Trillion Baht Tourism Revenue in 2024

[snoop1130]

 

BANGKOK (NNT) - The Tourism Authority of Thailand (TAT) has set a revenue target of 3.5 trillion baht for 2024, with 2.5 trillion baht expected from international tourists and 1 trillion baht from domestic tourism.

 

Announcing plans to enhance tourism quality and promote sustainable practices, TAT Governor Thapanee Kiatphaibool said efforts will include boosting tourism in secondary cities and reducing dependence on any single market, adding that the agency’s upcoming "365 Days, Marvellous Thailand Every Day” campaign is expected to encourage more frequent and diverse domestic travel.

 

According to Thapanee, collaboration with the Thai Chamber of Commerce will also help elevate 10 secondary cities, building on the 73.32 million domestic tourist visits in the first 9 months of 2023 that generated 169.608 billion baht.

 

For international tourism, TAT’s strategies focus on sustainable branding, new market exploration, partnerships, transportation connectivity, and digital marketing. A key goal is the resurgence of Chinese tourists, targeting 8.2 million arrivals in 2024. Despite the focus on China, TAT is also diversifying its approach by targeting markets like Malaysia, India, Russia, Taiwan, and emerging markets such as Saudi Arabia and Southeast Asian countries.

 

By Krajangwit Johjit

 

Full story: Thai PBS 2023-12-18

 

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[keith101]

Is there anyone out there that truly believes these ever-inflated numbers sprouted by TAT ?

[Karma80]

Just another day at the TAT Office of Hopes, Dreams and Fiction.

[StayinThailand2much]

3 hours ago, keith101 said:

Is there anyone out there that truly believes these ever-inflated numbers sprouted by TAT ?

 

That would have to be the biggest fool...

 

There's a reason why, in the article, the numbers for this year are left out on purpose. By my calculation, considering earlier published numbers (27 million tourists × 50,000 baht), the income from international tourists cannot be much more than 1.3 trillion baht. - How to they plan to (almost) triple that income next year; by raising hotel and restaurant prices, etc., by 200% for the "dirty falang"? - No way that they will be able to attract, say, 50 million extra tourists to get to 3.5 trillion baht! Neither from China, nor anywhere else...

[Mike Lister]

12 minutes ago, StayinThailand2much said:

 

That would have to be the biggest fool...

 

There's a reason why, in the article, the numbers for this year are left out on purpose. By my calculation, considering earlier published numbers (27 million tourists × 50,000 baht), the income from international tourists cannot be much more than 1.3 trillion baht. - How to they plan to (almost) triple that income next year; by raising hotel and restaurant prices, etc., by 200% for the "dirty falang"? - No way that they will be able to attract, say, 50 million extra tourists to get to 3.5 trillion baht! Neither from China, nor anywhere else...

27 million is international tourism only, it doesn't include domestic which is equal to a further 8% of GDP. I believe they referred to tourism overall rather than just international tourism.

[StayinThailand2much]

44 minutes ago, StayinThailand2much said:

No way that they will be able to attract, say, 25 million extra tourists to get to 2.5 trillion baht! Neither from China, nor anywhere else...

 

[Scouse123]

It really is an obsession with them all to continuously talk about money, even other peoples. It consumes them.

 

You can never capture their attention for more than 10 seconds, but you start looking at lottery tickets from a vendor, you'll have a crowd around you in seconds giving advice and helping you choose your numbers.

 

As soon as they see a new phone or car, the first thing out of their mouths isn't 'That's a nice car or phone '................. It is 'How much? '

 

Not only that, but it's as bad as their fascination with uniforms, everybody from the car park attendant to the neighbour's cat are dressed up like Admirals-of-the-Fleet.

 

What is it all about.

 

They are weird.

 

 

 

[jacko45k]

2 minutes ago, Scouse123 said:

It really is an obsession with them all to continuously talk about money, even other peoples. It consumes them.

 

As soon as they see a new phone or car, the first thing out of their mouths isn't 'That's a nice car or phone '................. It is 'How much? '

One gets a sense of extremely grubby extreme greed!

[hotchilli]

13 hours ago, snoop1130 said:

The Tourism Authority of Thailand (TAT) has set a revenue target of 3.5 trillion baht for 2024, with 2.5 trillion baht expected from international tourists and 1 trillion baht from domestic tourism.

Here we go again... pure speculation calculated on BS

[neeray]

Targets are dreams. Projections are futile. As a banker would say to a business owner, "these projections are only your anticipation". Correct !

[Scouse123]

17 minutes ago, neeray said:

Targets are dreams. Projections are futile. As a banker would say to a business owner, "these projections are only your anticipation". Correct !

 

 

He was right.

[Mike Lister]

 

10 hours ago, StayinThailand2much said:

 

That's because your calculation is wrong, they're not looking for an additional 25 million tourists (your number), they're looking for 2.5 trillion baht, which, when domestic tourism is included is probably not that difficult. 

[PETERTHEEATER]

16 hours ago, keith101 said:

Is there anyone out there that truly believes these ever-inflated numbers sprouted by TAT ?

At least, this time, the article reports TAT focussing on the money not the tourist's well-being and safety.

[natway09]

Methinks this lady from TAT just likes the sound of her own voice & enjoys a daily press release"

[Caldera]

Ah the TAT are dreaming up numbers again. 

[CDG931]

On 12/19/2023 at 6:24 AM, Scouse123 said:

It really is an obsession with them all to continuously talk about money, even other peoples. It consumes them.

 

You can never capture their attention for more than 10 seconds, but you start looking at lottery tickets from a vendor, you'll have a crowd around you in seconds giving advice and helping you choose your numbers.

 

As soon as they see a new phone or car, the first thing out of their mouths isn't 'That's a nice car or phone '................. It is 'How much? '

 

Not only that, but it's as bad as their fascination with uniforms, everybody from the car park attendant to the neighbour's cat are dressed up like Admirals-of-the-Fleet.

 

What is it all about.

 

They are weird.

 

 

 

 

 

 

[2baht]

On 12/19/2023 at 7:27 AM, jacko45k said:

One gets a sense of extremely grubby extreme greed!

Is that what Buddha taught??? 🙏 They all seem to indulge!

[2baht]

On 12/19/2023 at 11:38 PM, natway09 said:

Methinks this lady from TAT just likes the sound of her own voice & enjoys a daily press release"

They BS to gain that truly Thai obsessive indulgence of....FACE!!! It's a cultural necessity!

[sammieuk1]

Just watch that fiquire increase when the new calculator arrives on Christmas morning 🤔

[Changbeer4me]

My Suggestion for New Tourist Campain.