The Tourism Authority of Thailand (TAT) Prachuap Khiri Khan Office has released data indicating a significant upsurge in tourism activity and economic gains during the New Year 2024 celebrations.

 

According to the report, the province witnessed a hotel occupancy rate soaring between 90 to 100%, which peaked on the night of December 31, 2023.

 

Mr. Achawan Kongkanant, the Director of TAT Prachuap Khiri Khan Office, shared on January 5, 2024, that the tourism inflow during the festive period resulted in an estimated revenue of 340 million Baht.

 

Mr. Archawan Kongkanant,, the director of the Tourism Authority of Thailand (TAT) for Prachuap Khiri Khan. File photo

The data signifies a robust period for the local hospitality sector but also marks a clear upward trajectory in the regional tourism economy.

 

By Online Reporter 

Top picture: Tourists at Ao Manao beach during New Year

 

Full story: HUA HIN TODAY 2024-01-06

 

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Upward trajectory from what? Last year, the year before, the middle of covid, the period when the country was shut down? What exactly are we referring to here, and is this a reasonable comparison?

 

Traditionally most areas have been sold out for Christmas and New Year's week nationwide, so is this really a significant factor to take into account? 

TAT's strength is propaganda, not maths.

Im calling this a load of Poo Poo !  We stayed in Bankrut and our Resort was 50% Occupied when we arrived on the 29th. NEVER in our 6 day stay did it exceed 50% and,  I might add,  that there were ony 4 (Farang) couples, the rest were locals. These local only stayed one night as well. Some resorts closed early due to low/no Bookings, as for Restaurants etc must have been dire for them! We were there in June at a friends funeral and it seemed busier then!

if this is true, imagine the queues everywhere,  glad i stayed at home