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Heatwave in Thailand greatly affects outdoor tourism


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Extreme heat in Thailand is discouraging tourists from engaging in outdoor activities, leading the Tourism Authority of Thailand (TAT) to focus on promoting early morning and evening tourism.

 

The sweltering temperature caused a 5-10% drop in visitors at Siam Amazing Park, a popular water park run by the Siam Park City Group, according to CEO Wuthichai Luangamornlert. This led to a 10% fall in customer spending, a trend Wuthichai ties to increased living costs, including electricity bills, along with lower economic confidence.

 

"Following the Chinese New Year holiday, we noticed a weaker market coinciding with rapidly rising average temperatures. During the Songkran festival, guest traffic fell 10% compared to the previous year," Wuthichai said.

 

He also reported a shift in local tourist habits. Many chose to visit air-conditioned shopping centers on weekends, avoiding the water park due to the intense heat.

 

The tourism industry's costs have jumped by 10-20% since the year began, mainly due to energy and labor expenses. In response, Siam Amazing Park began using solar power.

 

Wuthichai, also the chairman of the International Association of Amusement Parks and Attractions, warned that not all businesses have sufficient funding to survive this market downturn and many are unable to secure bank loans.

 

In answer to the ongoing heatwave, TAT's Deputy Governor for Domestic Marketing, Somradee Chitchong, said the agency is shifting its promotional efforts to early morning and nighttime tourism. Somradee noted that the harsh weather is causing Thai citizens, particularly the elderly, to abandon travel. Many are choosing indoor activities or cooler locations like waterfalls. Others are staying inside their hotels, choosing indoor activities over outdoor ones in hot weather.

 

TAT will seek to boost income for local businesses hit by weather-related losses by promoting morning, evening, and nighttime activities such as running, boat paddling, and stargazing, according to Somradee. She also said TAT has plans to revitalize the tourist market in Northern and North-Eastern Thailand during the rainy season to make up for losses due to lingering PM2.5 toxic haze.

 

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-- 2024-05-03

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Posted (edited)
On 5/3/2024 at 4:14 PM, snoop1130 said:

Many are choosing indoor activities

I wonder what indoor activities exactly?

 

Edited by metisdead
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Posted (edited)

I use the old lady of the klong who collects plastic bottles as they drift by as my gauge.

She is always, and I mean always, in a heavy knit cardigan, but when that cardy comes off I know it's hotter than usual.

 

 

Edited by fondue zoo
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13 hours ago, snoop1130 said:

He also reported a shift in local tourist habits. Many chose to visit air-conditioned shopping centers on weekends, avoiding the water park due to the intense heat.

 

Hardly rocket science is it ........................LOL 😎😎😎

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14 hours ago, snoop1130 said:

Extreme heat in Thailand is discouraging tourists from engaging in outdoor activities, leading the Tourism Authority of Thailand (TAT) to focus on promoting early morning and evening tourism.

Early morning the girls are still asleep, afternoons are spoiled by the no-alcohol with your lunch rule... evenings are as normal.

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Posted (edited)

What have the temperatures been in Thailand lately?   Saying it's hot doesn't mean much without some perspective, such as a report on measured temperatures.   It's been hotter lately where I live, but it's normal temperatures for this time of the year, going up into the mid 80 deg F.!   And there will be hotter days to come. 

Edited by radiochaser
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16 hours ago, snoop1130 said:

AP24104333550810.jpg

 

Extreme heat in Thailand is discouraging tourists from engaging in outdoor activities, leading the Tourism Authority of Thailand (TAT) to focus on promoting early morning and evening tourism.

 

The sweltering temperature caused a 5-10% drop in visitors at Siam Amazing Park, a popular water park run by the Siam Park City Group, according to CEO Wuthichai Luangamornlert. This led to a 10% fall in customer spending, a trend Wuthichai ties to increased living costs, including electricity bills, along with lower economic confidence.

 

"Following the Chinese New Year holiday, we noticed a weaker market coinciding with rapidly rising average temperatures. During the Songkran festival, guest traffic fell 10% compared to the previous year," Wuthichai said.

 

He also reported a shift in local tourist habits. Many chose to visit air-conditioned shopping centers on weekends, avoiding the water park due to the intense heat.

 

The tourism industry's costs have jumped by 10-20% since the year began, mainly due to energy and labor expenses. In response, Siam Amazing Park began using solar power.

 

Wuthichai, also the chairman of the International Association of Amusement Parks and Attractions, warned that not all businesses have sufficient funding to survive this market downturn and many are unable to secure bank loans.

 

In answer to the ongoing heatwave, TAT's Deputy Governor for Domestic Marketing, Somradee Chitchong, said the agency is shifting its promotional efforts to early morning and nighttime tourism. Somradee noted that the harsh weather is causing Thai citizens, particularly the elderly, to abandon travel. Many are choosing indoor activities or cooler locations like waterfalls. Others are staying inside their hotels, choosing indoor activities over outdoor ones in hot weather.

 

TAT will seek to boost income for local businesses hit by weather-related losses by promoting morning, evening, and nighttime activities such as running, boat paddling, and stargazing, according to Somradee. She also said TAT has plans to revitalize the tourist market in Northern and North-Eastern Thailand during the rainy season to make up for losses due to lingering PM2.5 toxic haze.

 

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-- 2024-05-03

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Ask long you can do OnlyFans videos in Public it might be ok🤗

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The high in chiang mai during april still averaged about 35c in the 1990's. Now our april 2024 average high is around 40c, big change.

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1 hour ago, radiochaser said:

What have the temperatures been in Thailand lately?   Saying it's hot doesn't mean much without some perspective, such as a report on measured temperatures.   It's been hotter lately where I live, but it's normal temperatures for this time of the year, going up into the mid 80 deg F.!   And there will be hotter days to come. 

This was asked and answered in another thread - specifically for Bangkok when I posted at

Then, to take a top down look at all of Thailand as to whether this year has been warmer or similar to historical averages, we are still days away from the release of April's date, but here is a map of January through March, and Thailand has been warmer than average.

Seasonal_anomaly_map-1024x559.png.2df59d200bd78668db9bfecd73108047.png

Global surface temperature anomalies for the first three months of 2024 compared to a 1951-80 baseline period. Figure from Berkeley Earth.

While all of Thailand was warmer than average in March, only portions of Thailand  averaged the month as one of the top 5 hottest months ever. This is an example of the map that will be released sometime around mid-May for April.
Month_rank_map-1024x564.png

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Posted (edited)
43 minutes ago, at15 said:

The high in chiang mai during april still averaged about 35c in the 1990's. Now our april 2024 average high is around 40c, big change.

Yep. Average max for April Meuang Chiang Mai was 39.4°C. Interestingly the average max for April 5 years ago, 2019, was 39.6°C.

https://www.wunderground.com/history/monthly/th/mueang-chiang-mai/VTCC/date/2024-4

https://www.wunderground.com/history/monthly/th/mueang-chiang-mai/VTCC/date/2019-4

Screenshot (1267).png

Screenshot (1268).png

Note average daily temp is up by only 1.38°C.

Edited by dinsdale
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12 hours ago, Wiggy said:

Why has the summer heat suddenly become an issue? It’s been this bloody hot in April since I’ve been here. 

Indeed, but a bit irrelevant, it will always be an issue for as long as it kills.

My niece is a doctor and she is saying heat related admissions are higher than they have ever been, of course data recording is better than it has ever been.

The son of my wife's aunt died on Thursday from heat stroke, think he was in his 50s. But then back in 2012 we went to the funeral of a foreigner my wife worked with who had died from heat stroke, also in his 50s.

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4 hours ago, Robert Paulson said:

No it hasn’t 

It has.

 

"More than three dozen districts across Thailand’s 77 provinces have seen record temperatures in April, generally the hottest month of the year, with new highs beating records held as far back as 1958, according to data from the Thai Meteorological Department."

 

https://www.scmp.com/news/asia/southeast-asia/article/3260883/southeast-heatwave-thailands-heat-index-tops-52-degrees-philippines-risks-overloaded-power-systems

 

 

"Punishing heatwave breaks ‘hundreds of records’ all over Thailand, Laos, Vietnam, Cambodia and the Philippines."

 

https://www.telegraph.co.uk/global-health/climate-and-people/thailand-heatwave-asia-el-nino-climate-change-weather/

 

20 years in Thailand and this has been the hottest I can remember.

 

Ambient temps of 44-46 Celsius daily.  Not much better at night. 

 

Lots of people will get a shock when they get there electric bills!

 

 

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45 minutes ago, MrJ2U said:

It has.

 

"More than three dozen districts across Thailand’s 77 provinces have seen record temperatures in April, generally the hottest month of the year, with new highs beating records held as far back as 1958, according to data from the Thai Meteorological Department."

 

https://www.scmp.com/news/asia/southeast-asia/article/3260883/southeast-heatwave-thailands-heat-index-tops-52-degrees-philippines-risks-overloaded-power-systems

 

 

"Punishing heatwave breaks ‘hundreds of records’ all over Thailand, Laos, Vietnam, Cambodia and the Philippines."

 

https://www.telegraph.co.uk/global-health/climate-and-people/thailand-heatwave-asia-el-nino-climate-change-weather/

 

20 years in Thailand and this has been the hottest I can remember.

 

Ambient temps of 44-46 Celsius daily.  Not much better at night. 

 

Lots of people will get a shock when they get there electric bills!

 

 

No. It really hasn’t 

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6 hours ago, dinsdale said:

Difference this year was that it was very hot everyday. Didn't go under 38°C max for the entire month.

It depends where you’re talking about. At Suvarnabhumi airport it only went above 38°C three times. 
 

 

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3 hours ago, Wiggy said:

It depends where you’re talking about. At Suvarnabhumi airport it only went above 38°C three times. 
 

 

IMG_1401.png

Miserable weather none-the-less.  

 

Hopefully lose a few kilos at least.

 

Enjoy the weather.

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On 5/3/2024 at 5:29 PM, Middle Aged Grouch said:

Heat for sure in summer affects tourisme. But all year round, it all the harassment from various government agencies on Visa and tax issues,  that not only affects, but will push the quality retirees to sell their property in Thailand and move to other near Asian countries.

Or better still, move to Mauritius

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On 5/3/2024 at 9:55 PM, Robert Paulson said:

Omg somebody said it. The truth. Watch out everyone. It’s sharp. It hurts. It may infect you. Stay away from it! 

 

Nobody can argue with the fact that Thailand is hot in April, of course.

 

But the heat index in the evenings?  And are the reported figures relevant to city dwellers?  Most people live in large conurbations these days. Up north, in the sticks, well I guess I can understand why folk are left scratching their heads- it's always blisteringly hot.  

 

Air temperature has been considerably hotter night and day in Surat City for around 1 month. 40 degrees is a rarity down here, and yet it happened multiple times last month.  Cities seem to retain the heat in the evening.  Yesterday, the weather was very slightly cooler, and for me it made a heck of a difference.

 

Personally, I am getting used to it, but adjustment was a bit of a shock to the system. 

 

 

 

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