CNN Faces Record Low Ratings Amid Strategic Overhaul

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CNN has reached a troubling milestone, hitting its lowest total day demo rating in the network’s history. Among the key 24-to-54-year-old demographic, known as “demo viewers,” CNN's audience has dropped by one percent from last year, according to data from Nielsen Media Research reported by Mediaite. Last year, the network recorded a daily demo audience of 94,000, but that number has now declined to 92,000.  

 

The network’s struggles are evident in its shrinking prime-time audience, particularly after the 2024 election. CNN accounted for just 11 percent of cable news viewers during prime time last month. Since Donald Trump’s 2016 presidential victory, the network’s prime-time viewership has plummeted by 52 percent. Currently, its prime-time demo audience averages 77,000 viewers, highlighting the steep decline.  

 

Despite the grim numbers, CNN's average total day viewership showed a slight three percent increase from last year, reaching 488,000 viewers. However, among demo viewers, CNN fared better than MSNBC but continued to trail behind Fox News. The network’s top programs, including *Anderson Cooper 360*, *The Source with Kaitlan Collins*, and *CNN News Night with Abby Phillip*, averaged just 367,000 viewers last week, as reported by Fox News.  

 

In response to these challenges, CNN’s parent company, Warner Bros. Discovery, has unveiled a significant restructuring plan aimed at addressing the network’s ratings slump and setting a course for future growth. The company announced its new operating model, which will divide its operations into two distinct divisions: Global Linear Networks and Streaming & Studios.  

 

The Global Linear Networks division will focus on television programming, including news, sports, and both scripted and unscripted content. Meanwhile, the Streaming & Studios division will center on digital platforms and fostering strategic opportunities, particularly in the entertainment sector.  

 

David Zaslav, President and CEO of Warner Bros. Discovery, expressed optimism about the changes, stating, “Since the combination that created Warner Bros. Discovery, we have transformed our business and improved our financial position while providing world-class entertainment to global audiences.”  

 

With these shifts in strategy, CNN and its parent company hope to reverse the downward trend and reestablish their position in an increasingly competitive media landscape.  

 

Based on a report by Daily Mail 2024-12-19

 

 

 

[Cryingdick]

The problem is CNN has become boring. Doesn't matter what side you are on. I used to watch CNN like ten years ago. Loved Quest means business and a few other things. Their anchors are so robotic. I used to enjoy Cooper but find him unwatchable now when he is obviously listening to his ear piece while he constant;ly blinks robotically. 

 

Nobody on the shoe seems natural or human. There are other things wrong with CNN but they are boring as duck.