Vegemite

[Nemises]

Yes, Kraft was acquired by a USA company 10 years ago, but as an Australian, seeing Vegemite sitting on the supermarket shelf labelled as a “Product of the USA” just doesn’t sit right. 
 

Especially as most Americans who have ever tasted it, hate it!

 

 

[ozfarang]

38 minutes ago, Nemises said:

Yes, Kraft was acquired by a USA company 10 years ago, but as an Australian, seeing Vegemite sitting on the supermarket shelf labelled as a “Product of the USA” just doesn’t sit right. 
 

Especially as most Americans who have ever tasted it, hate it!

 

 

 

The Vegemite brand is owned by Bega Cheese Limited, an Australian food company. Bega acquired the brand in 2017 for $460 million. 

[ozfarang]

Following the death of Fred Walker in 1935, the Vegemite brand came under the ownership of the American company Kraft Foods. However, in 2017 the brand returned to Australian ownership when the Bega Group purchased it alongside other assets from Mondelez International (formerly Kraft Foods Inc.).

[JimHuaHin]

Agreed.

 

But Tom Hanks liked it 🙂

[SHA 2 BKK]

The Cheesymite is quite good too. Can't find it in Thailand though so have to bring back jars from Oz.  Kids love it as it mixed with Bega cream cheese.   Bega also brought out "Kraft" Peanut Paste - "it's never dry or oily" - unlike the some of the stuff sold in Thailand.

[SAFETY FIRST]

1 hour ago, Nemises said:

Yes, Kraft was acquired by a USA company 10 years ago, but as an Australian, seeing Vegemite sitting on the supermarket shelf labelled as a “Product of the USA” just doesn’t sit right. 
 

Especially as most Americans who have ever tasted it, hate it!

 

 

False advertising.... 

 

 

[scorecard]

On 2/11/2025 at 10:39 AM, JimHuaHin said:

Agreed.

 

But Tom Hanks liked it 🙂

 

My Thai son, his 4 kids and after a bit of coaxing son's wife all love it. 

 

We all have breakfast together 7 days a week. My job is to ensure the plate with toast and Vegemite and other spreads is never empty. 

 

Son's Thai mother in law  (MIL) tasted the toast and Vegemite and said it was revolting and tried to stop the grandchildren from eating it. My son soon put a stop to that.

 

A few days later (breakfast time) I did a mixed plate of half slices of toast and: jam, honey, peanut butter, cheese, sliced tomatoes and Vegemite.

 

MIL keen to try anything ate a couple of toasts with jam or whatever and then Vegemite. She didn't realize she had eaten it.

 

Then my son brought it to her attention. She insisted she hadn't eaten the toast with Vegemite. Son asked his wife, his 4 kids and me to put their hands up if they saw grandma eating toast and Vegemite. All (incl. me) put their hands up.

 

Grandma made an excuse to leave the kitchen. Later returned and asked me to make her some toast with Vegemite and same every time she visited us until her later demise.