Without going into exactly how laws requiring AI photos and videos to be identified as such could possible work and be enforced, the question here is should there be an effort?

For example my youtube feed now has a ton of obviously AI content.

I mean you'd need to be a moron to not know they were AI (but yeah there are many morons in the world).

Some of that content is actually very entertaining, I don't see a big problem with such obvious AI stuff at this point.

However, there is already content where it is difficult to know if it's real or not. Over time, not a lot of time, it will be easier to create most AI content like that.

So as a matter of informational hygiene, at this relatively early stage in the AI revolution, shouldn't there be laws and regulation to force identification? 

There are other issues besides photos and videos of course.

For example, I've seen "true crime" stories that are actually pure fiction that are done so well that they can fool most people if they don't look into it. So far these have had clues that they're for entertainment, and if not, you can google the names given in the stories and find that the thing never happened.

Also the matter of AI generated text content in media.

At this point in time, there are usually clues to those paying attention in terms of writing style.

But before long, it's definite those stylistic things will be filtered out better.

As far as laws for that, I think that would be much harder or even impossible to regulate.

It’s really concerning how fast AI has advanced, even in just the past year. Now I can easily generate a near-perfect video of a monkey riding a tiger. I don’t think it’ll be long before someone makes a video of Mr. Trump—or another world leader—saying something like, “Take cover, there’s an imminent nuclear attack.” 

 

I don’t think any actual laws have been implemented yet, but it seems that Europe, the U.S., and especially Thailand, in our case, are working on frameworks.

 

https://fosrlaw.com/2025/ai-data-privacy-thailand-2025/#:~:text=Thailand is developing formal regulations,A Preview of What's Coming