The city of San Francisco on Tuesday sued ten leading food makers over their ultra-processed products, accusing the industry's giants of knowingly selling foods that have been linked to a rise in serious diseases.

City officials claim the companies' tactics resemble those of the tobacco industry. Local governments, they argue, have to shoulder the public health care costs.

Firms including Kraft Heinz, Mondelez and Coca-Cola have intentionally marketed addictive, unhealthy products in violation of California laws on public nuisance and unfair competition, according to the complaint.

Kraft, Mondelez and the other companies named as defendants did not immediately respond to requests for comment

Their products range from cookies and sweets to cereal and granola bars.

"These companies engineered a public health crisis, they profited handsomely, and now they need to take responsibility for the harm they have caused," said San Francisco City Attorney David Chiu said in a statement.

 

https://www.bbc.co.uk/news/articles/c93wgeqpv0eo
 

Consumers have a choice. It's not that UPFs are being foisted on them or that they are being deceived into eating them. Ingredients/chemicals/nutritional values of all foodstuffs in the US are on the packing. Which means consumers have the ability to make an informed choice if they want to. If they still buy and ingest crap then that's on them, not Mars or Hershey, etc.

 

So I doubt SF's case will fly. But it might be just for the publicity to make a point.