The Thai Customs Department is clamping down on the sale of non-certified products through online platforms. In a bid to tackle the flow of illegal or substandard goods, the department has signed agreements with online sales platforms. Director-General Phantong Loykulnanta announced this initiative should help reduce the availability of such items.

 

The primary focus is on goods lacking standard certifications from bodies like the Thai Industrial Standards Institute and the Food and Drug Administration. The effort also targets prohibited items such as e-cigarettes. Phantong noted that finding uncertified products online will become increasingly difficult, citing that even searching for items like e-cigarettes might yield no results due to the crackdown.

 

In Thailand, 23 agencies are authorised to issue a variety of product certifications. Starting January 1, 2026, imported goods with a low value will be subject to import duties and VAT. The previous fiscal year saw 160 million low-value items (under 1,500 Thai baht) imported, with 90% sold via online platforms. This new taxation policy could add 3 billion baht annually to government revenue.

 

Import duties will vary by product, with clothing and footwear subject to a 30% duty and bags taxed at 20%. Phantong mentioned that the potential impact on consumers depends on whether platforms choose to pass on the tax or absorb it themselves. The initiative aims to create fairer competition for domestic businesses, which have long faced local tax obligations.

 

Thamakorn Supathanarangsri from Lazada expressed that the company is not worried about the new tax and doesn’t foresee a decline in online sales. Price adjustments will likely hinge on promotional tactics by individual sellers, reported the Bangkok Post.

 

Key Takeaways

• Thai Customs signs pacts with online platforms to curb illegal product sales.
• New tax rules on low-value items start on 1 January 2026, impacting online sales.
• Aim is to level the playing field for domestic businesses with fair competition.

Related Stories:

Thailand Integrates Online Sales into VAT System; New Measures Announced

Thailand Targets Substandard Online Goods in Major Clean-Up

 

  Adapted by ASEAN Now from Bangkok Post 2025-12-23

 

 

 

Two on line company certainly advertise a lot of fake perfumes and mobile mobile phones 

Them going after non=licensed products and shutting down their online sales. Can not last for very long. There are a couple platforms that consistently sell fake products or substandard products on them. Most come from China which is why i think this hunt for closing them down will not last long.  

Words.. crackdowns only a few days and no need to order online a n e cigarette,, there are plenty available in Thailand... Instead of legalize these and get some tax from it, they make them illegal while thousands are using them already... Short sighted and stupid thinking...

On 12/23/2025 at 10:42 AM, Hardcastle P said:

Two on line company certainly advertise a lot of fake perfumes and mobile mobile phones 

That's so cheeky, who would have thought it?

On 12/23/2025 at 7:21 AM, webfact said:

The Thai Customs Department is clamping down on the sale of non-certified products through online platforms. In a bid to tackle the flow of illegal or substandard goods, the department has signed agreements with online sales platforms. Director-General Phantong Loykulnanta announced this initiative should help reduce the availability of such items

Most of which comes from China

21 hours ago, ikke1959 said:

Words.. crackdowns only a few days and no need to order online a n e cigarette,, there are plenty available in Thailand... Instead of legalize these and get some tax from it, they make them illegal while thousands are using them already... Short sighted and stupid thinking...

Hi ikr, I have some questions re e-cigs and liquid, how to contact you?