Dtac Promotion Jackpot Draw

[pautai]

Jackpot draw for DTAC clients

Published on February 08, 2005

Mobile phone service provider Total Access Communication (DTAC) will launch an aggressive marketing campaign in June this year, offering select Maximise post-paid customers a rebate of double their total bill payments since they signed on with the service provider.

DTAC’s post-paid phone unit director Sunti Medhavikul yesterday said that under the “Maximise Jackpot” promotion, existing Maximise customers who win a lucky draw will be rewarded with a return of twice their total bill payments.

And it’s not just a one-off chance to win – similar draws will be conducted on a quarterly basis. Launched a year ago, Maximise post-paid now has about 250,000 customers. It costs Bt1,200 monthly for 600 minutes of air-time, or Bt2 per minute.

Sunti said the programme was aimed at rewarding existing customers and attracting new users.

DTAC will spend Bt500 million this year on marketing campaigns trumpeting the benefits of its post-paid phone service, he said.

DTAC also introduced another Maximise tariff yesterday, allowing subscribers to pay Bt1,800 monthly for 1,200 minutes of call, equivalent to Bt1.50 per minute of air-time.

DTAC now has 1.3 million post-paid users, each contributing an average monthly revenue of Bt1,200 to the company. DTAC’s 250,000 Maximise subscribers, meanwhile, pay about Bt2,000 each per month to DTAC.

Last year DTAC’s post-paid users alone generated Bt16 billion of revenue for the company.

Separately, on the latest political developments, Sunti said DTAC was not concerned about the overwhelming, but as yet unofficial, victory of the Thai Rak Party founded by Prime Minister Thaksin Shinawatra, who founded leading mobile phone operator Advanced Info Service Plc.

He said the telecom industry was now in the hands of a neutral national telecom regulator.

AIS currently has about 15 million subscribers, representing a 60 per cent market share of Thailand’s total cell phone market.

Sirivish Toomgum

The Nation

[Phil Conners]

DTAC actually have two farangs on the board. Beats AIS any day.