Cronut craze from America does not translate in Pattaya!

[Jingthing]

Perhaps some of you are familiar with the U.S. cronut craze:

They are a mix of croissant and donut.

It's not only this famous bakery but now being CLONED by chains nationally.

The thing about cronuts, or so I'm told, is that they MUST be eaten within a few hours of baking, or they are no good.

Have you seen the marketing for cronuts at the ice cream shop in the front of Tops at 2nd road and Pattaya Klang?

They have big signs saying something like: "Hot Item From America -- CRONUTS"

The other day in the evening I saw a basic table with a big pile of cronuts just sitting there out in the open.

Chances are they weren't baked within the last few hours (or even DAYS? )

They were just sitting there.

People were totally ignoring them.

Certainly not lining up to buy them.

Hilarious!

I have seen imported fads from the USA work in Thailand before (for a limited time of course).

But this one ain't working.

Edited March 10, 2014 by Jingthing

[OMGImInPattaya]

The bakery at Big C Extra has had these for months. For what they are, they're not bad but I'm sure nothing like the ones I've seen (but not tasted) in America.

[LennyW]

Cronuts.....sounds like an STD!

[dave2]

re

They have big signs saying something like: "Hot Item From America -- CRONUTS"

hes right ... they are yummy and made their way to tops in chiang mai !

in the middle theres a very sweet chewy paste thats almost like iceing and its good .... try one jt

dave2

[bobbin]

I bought 3 last month at BigC Extra...

They are not baked, they are fried in oil like donuts.

Vile! The layers of croissant dough are saturated with the frying oil, so every bite releases a nice squirt of oil..

[Jingthing]

Yeah, it's true, these babies are fried, not baked.

I was confused because croissants are baked.

Makes more sense now why they should be eaten quickly after the cooking.

The thing with Cronuts is the "craze" I think is mostly about that one famous pastry shop in New York from the cronuts creator. There they are fried in expensive grapeseed oil. No way is that happening here.

How this fad is supposed to translate to make this a "thing" in Thailand was probably a bad idea.

Edited March 11, 2014 by Jingthing

[Ulysses G.]

I would be happy if I could just find a really good croissant in Thailand. There are a few places with acceptable ones though.