Could an October Surprise Shift the Deadlocked Trump-Harris Race?

[webfact]

SONGKHLA
BOT's Nang Talung videoclips to target spendthrift southerners
Somchai Samart
The Nation



SONGKHLA - After a recent finding that southerners spend more money than people in other regions, the Bank of Thailand (BOT) will release video clips of the "Nang Talung" shadow puppet shows to boost financial literacy in the South.

To reach spendthrift southerners through traditional performance, the 20-minutes clips, featuring the "southern region's number 1 Nang Talung house" called "Nong Deaw", will be uploaded onto YouTube some time in the third quarter.

Wajeetip Pongpech, senior director of the central bank's southern regional office, said the clips were part of a campaign by the southern branch of the BOT's Financial Consumer Protection Centre (FCC).

"This is a truly special project for the South, and the BOT's first such campaign. The scripts will communicate financial discipline, financial immunity and alerts of financial dangers [such as loan sharks and pyramid schemes]," Wajeetip said.

Currently, the academic content of the scripts is being adapted into Nang Talung style and will be completed by early or late this quarter, she said.

"We are very proud of this project. BOT Southern Office officials have already been out educating various groups such as teachers, students, community leaders and governmental agencies about financial literacy," she said.

"We are also coordinating with the Office of the Non-Formal and Informal Education (ONIE)," Wajeetip said. "We have seen some progress in financial education for southerners. But we are looking for something that helps us bring the messages closer to their culture and daily lifestyle, an identity that resonates in their hearts and minds.

"So we settled on Nang Talung, which also brings fun and humour into the financial content that would otherwise be regarded as complicated and boring."

Wajeetip said they approached the "most popular" Nong Deaw crew for the job. "The performers themselves have volunteer spirits and a love for home-town culture, so everything just fits perfectly."

The team was given a budget of Bt50,000 to hire Nong Deaw to do the clips, she said.

YouTube was chosen as the outlet for promotion because it is easy for people to access the easier-to-digest and fun message, she said.

The clips will also be available on the BOT southern office's website and distributed to ONIE teachers. If this campaign is a success, she said, the team would expand to cover other topics.

The FCC's hotline number is 1213.

Source: http://www.nationmultimedia.com/national/BOTs-Nang-Talung-videoclips-to-target-spendthrift--30266757.html

-- The Nation 2015-08-18

[noitom]

Why is the Thai press featuring a US Confederate flag?