Language School Startup

[Floyd]

Looking for course ideas for two new groups of potential students:

There are two groups of students and we need to structure courses for both with course materials and outlines.

Group 1: mainly age 20 -45 male business owners, IT savvy, interested in developing their English skills (conversation and writing/reading). These business people prefer one-2-one tuition.

Group 2:mainly age 16-25 female employees wanting to improve their English skills to connect with foreigners. They would prefer to learn in a class with other students. Group discussion is important for them.

A Business English course sounds appropriate for Group 1 and Beginners & Intermediate English Conversation course may work well for Group 2, but maybe you can suggest other options.

Also,how about course materials? Which materials, eg IELTS etc and where to obtain them?

Any input would definitely appreciated.