Central in Phuket eyes ‘quality tourists’

By The Nation

 

 

Central Pattana Plc (CPN) is announcing its “world elite tourism” strategy to attract “quality tourists” to Central Phuket, its new flagship site.

 

It would boost growth in tourism in Phuket by over Bt30 billion. It is targeting “rich Asian millennials”, “European high spenders” and “bluxury” with “super magnets”. It also wants to create a conference hub. 

 

Wallaya Chirathivat, a deputy CEO of CPN, said: “CPN sees the strength of Phuket as a city that represents Thailand in welcoming tourists from all over the world and it is expected that in the next few years, the number of tourists will reach 20 million. Therefore, we have created our new luxury flagship brand, Central Phuket, with project investment worth Bt20 billion, applying the strategy of world elite tourism with Bt3 billion to meet the needs of tourists who are currently influencing global trends and are considered ‘quality tourists’. 

 

“We believe that Central Phuket will become a world-class destination and help to boost the number of quality tourists and their spending in Thailand’s tourism industry, pushing growth in both the economy and tourism of Phuket, creating a circular economy throughout the province with over Bt30 billion in cash flow per year through the shopping centre, convention hall, hotel, attractions and logistics system, providing a stable and sustainable income for the country,” Wallaya added.

 

“The target groups for the shopping centre are rich East Asian millennials such as from China, South Korea, Japan, Taiwan, Hong Kong, Singapore and Malaysia. They are of working age and are likely to have rapid growth in income and become successful at a young age. 

 

“Asian millennials account for 60 per cent of millennials in the world. Currently, there is a population of 70 million millennials in the world aged 20-35 years old who are willing to spend money on travel, purchase a different lifestyle experience, prefer to be noticeable and love to shop for well-known brands. 

 

“European high spenders from Russia, Germany and the UK focus on long stays and are fond of Thai products and souvenirs as well as Thai culture and “Bluxury [business luxury] are people who travel for meetings, seminars or incentive trips. They generate a high income, enjoy a premium stay and may travel on their own or with their family. 

 

“They tend to extend their stays for leisure in addition to business purposes. These three groups are considered trend leaders for world tourism for the next few years and they will help to push the global tourism industry towards major growth, ” Wallaya said.

 

Source: http://www.nationmultimedia.com/detail/Corporate/30353357

 

-- © Copyright The Nation 2018-8-30

Central Phuket will become a world-class destination ? 

 

 

7 hours ago, snoop1130 said:

It is targeting “rich Asian millennials”, “European high spenders” and “bluxury” with “super magnets”. It also wants to create a conference hub.

 

Bluxury, super magnets and yet another hub.

 

How do they keep a straight face when they come out with this drivel.

Rich or Wealthy doesn't necessarily equate to so called 'quality tourists'

Someone should tell the guy on the right that blue pants and black jacket is a fashion no-no. ?

In this case it won't be difficult finding a space in the car park.

I think this extension of Central mall will be successful..The new smart rail train will have a station there?

um, they want up themself snobby tourists?. Thats how i read it. easier to control i guess... My idea of quality is vastly different.

Aussies dont fit the bill. I guess they are too down to earth. 

What makes their glitzy shopping palaces more attractive than London, New York or Dubai just to name a few.

 

Give me the hustle and bustle of street markets any day.

Dress regulations will be enforced with Dress Police  stationed at the entrance .

These people want the go places clean an and safe!! ?

Where are this world heading ? Do people really travel to a (once) tropical island for shopping? ? London or New York had been my choice ? 

High end spenders will always go to Bangkok for shopping where all the international brands are available and 5 star luxury hotels with 5 star service. Phuket has always been famous for 5 star prices for 1 star services.

What a joke. Why would the Malaysians and Singaporeans come here to shop when we all go there for the prices?

Rhetorical question. ?

8 hours ago, Destiny1990 said:

The new smart rail train will have a station there?

Not sure if serious but would read again for the laugh.

The Phuket bypass road in recent years has improved lots and transformed and keeps getting better more stores more gym tunnels new central mall..

with a light mono tram station there very nice just they better start digging from tomorrow on. 

At least I know where to go when I want to get a good laugh...This article is absolutely hysterical..It is so full of bullshit that my computer is beginning to stink..who the Hell are they kidding??...what a bunch of dreaming turds

Amazon and Lazada will make many malls/high streets less profitable or obsolete. People will still go, but not to spend money there...more a day out in the air-con with the family and gawp at everything plus go to the food court.

On 8/31/2018 at 1:14 AM, Felt 35 said:

Central Phuket will become a world-class destination ? 

 

 

 

"Central Phuket will become a world-class destination" - it very well could be, however, it will be surrounded by a 3rd World tourist destination.  ?

 

4 hours ago, NamKangMan said:

 

"Central Phuket will become a world-class destination" - it very well could be, however, it will be surrounded by a 3rd World tourist destination.  ?

 

Well I know I'm old (fashion/version) but how in the.... can a shopping centre be named as a "travel destination" 

Amazon and Lazada will make many malls/high streets less profitable or obsolete. People will still go, but not to spend money there...more a day out in the air-con with the family and gawp at everything plus go to the food court.

Thats all they go for now. Free air and cheap food court.

On 9/3/2018 at 7:43 PM, Felt 35 said:

Well I know I'm old (fashion/version) but how in the.... can a shopping centre be named as a "travel destination" 

 

"how in the.... can a shopping centre be named as a "travel destination" - in the same way Phuket can be named "A World Class Tourist Destination" and that's because the TAT says so.  ?